social media – Page 7 – Jeffe Kennedy Blog

Left Turns

admin / January 4, 2011July 23, 2011 / Blog

This morning, as I ran on the treadmill, I saw a woman step out of the Spin class in the shop next door. She’d bundled into her parka, had her hat and gloves tucked under her arm and held her smartphone in the other. Reading some message on the phone, she smiled, pleasure suffusing her face.

I like that about seeing people texting and tweeting and messaging on their various handheld devices. It’s kind of replaced the old pastime of watching people greet each other at the airport, the hugs, squeals and laughter. People’s faces respond to the messages, making the same expressions they’d use in a face-to-face conversation. They grin. Sometimes they laugh out loud.

It’s not always the frowning and blankness detractors like to cite.

Marcella taught an online class recently on using acting devices in writing. She asked me to read over a description of a “left turn” that she wanted to use as an example. Here’s her lesson:

You’ve gone out for the evening, you and your spouse. It’s the first nice dinner you’ve had since the birth of your child. Dinner was relaxing. You actually got to have a glass of wine. You engaged in adult conversation. It was lovely. When you get home, the babysitter greets you at the door with a smile saying everything went fine. The baby is asleep. Looked in not ten minutes ago. You pay the sitter and she hops in her car for the short drive home. You sigh, content, as you and your spouse make your way upstairs to look in on the baby before getting ready for bed. Except, the nursery is still. Silent. Your heart stutters. You reach down to touch the infant. Cold. No breath. No life.

How do you react?

This was an acting scene set up. It isn’t real. Not here. Not today. Shake off any residual emotion, then come back with your response. When I asked, “how do you react?” What was your first, gut response? To scream? That impulse is the most common response to this exercise. It’s expected, which means it’s also a little trite as far as emotional reactions go. This is the point at which a director yells, “Take a left!” meaning, don’t go for the easy reaction. Do something fresh.

We’re not? here to talk about how to find the unexpected actions and emotions in scenes, but actions and emotions that ring true on a gut level for you and for your reader. In the scene set-up above, the actress playing the part turned to the man behind her, all the breath rushing audibly from her lungs, and began pounding her fists against his chest as he stood staring at the crib.

I’m Marcella Burnard. I write science fiction romance for Berkley Sensation. I also spent three years in the acting conservatory at Cornish College of the Arts, which resulted in a BFA in acting. It was there that one of our teachers gave us this scene as a way to introduce text analysis so that we could break down a scene, moment by moment, identify what the people in the scene want (their objectives) and then decide how each person goes about getting what they want (their tactics).

This idea stuck with me, that it can be fruitful for characters to behave in an unexpected way, to take a left turn instead of a right. (A recurring conversation during Christmas was that UPS and Fed Ex drivers are instructed to use only right turns, never left – urban myth or no?) I loved this example of a left turn – a simple thing that instantly enriches the characters and deepens the story.

It’s easy to write about people frowning at their Blackberries, to describe the unsettlingly blank expressions of teens absorbed with the iPhones. Seeing that woman’s smile this morning gave me ideas for ways to show all kinds of character from the one-sided silent conversations people have all around us.

Also? We followed a Fed Ex truck and it totally turned left. It’s all around us.

Release Me

admin / July 13, 2010July 23, 2011 / Blog

According to the Blogging Handbook for Writers, since today is release day for Petals & Thorns, I must blog about that and only that.

Which means I have to save the story of my psycho eye doctor for tomorrow.

Some of us were getting a bit punchy on Twitter yesterday, reviewing the “rules” for how to behave on release day.

1. Must blog about it. @nwfoodie cited the Blogging Writer By-Laws, paragraph 291, sub paragraph J, section Z.

2. I should “SQUEE” on twitter every thirty minutes, the equivalent of squealing in excitement.

3. Tweet OMG! every hour, on the hour. (For Oh My God! if you don’t know.)

4. Use ALL CAPS for the ENTIRE DAY. Preferably with the phrase BUY MY BOOK!

5. Generally drive everybody nuts.

Okay, maybe somewhere in the middle of that is some truth. I’ve actually unfollowed people who were this bad. I kid you not.

So far, though, today is really fun. Lots of Twitter friends are wishing me Happy Release Day and announcing how they just bought it. I’ve decided not to mention it on Facebook, since I have clients on there and this one goes beyond the pale. Now I get to be nervous, wondering how everyone will like it…

Thus, with no further dithering. Here’s the official Loose Id plot summary. (Look! I’m on the home page! SQUEE!)

In exchange for her father’s life, Amarantha agrees to marry the dreadful Beast and be his wife for seven days. Though the Beast cannot take Amarantha’s virginity unless she begs him to, he can and does take her in every other way. From the moment they are alone together, the Beast relentlessly strips Amarantha of all her resistance.

If Amarantha can resist her cloaked and terrifying husband, she gains his entire fortune and will be allowed to return to her family and a normal life. But the Beast seduces her at every turn, exposing, binding, tormenting, and pleasuring Amarantha until she no longer knows her own deepest desires.

Increasingly desperate to break the curse that chains his humanity, the Beast drives Amarantha past every boundary. But her desire for a normal life may jeopardize the love that will save them both.

Yes, it’s Super Sexy. Don’t feel like you have to read it if this kind of thing is past your own boundaries. In fact, Loose Id includes a little Reader’s Warning on there, just so you know what you’re getting into.

However, should you wish to read, I know a little secret: I don’t see it on the site, but Loose Id’s Editor-in-Chief, Treva Harte, recently posted that all July customers at Loose Id will be entered in a drawing to win an iPad.

SQUEE! OMG!!!

Creepy

admin / June 11, 2010July 23, 2011 / Blog

She grabbed the microphone back and started clarifying that she really, really, really is a brand and brands are awesome . . . and the more she went on, the more I thought: I am not a brand. I wanted to whisper it, but that would have been creepy.

That quote is from Maureen Johnson’s most excellent blog post on how she feels about social media.

She says something I’ve tried to say several times here, only she says it far better. If I could get away with it, I’d just post what she says here and point at it. So, that’s essentially what I’m doing. I’m assuming you all clicked and went to read it already.

Though I confess my favorite part is when she wants to whisper to herself that she’s not a brand, but decides it would be creepy.

The interwebs have their decidedly creepy aspect. People behave in odd ways, act aggressive or just plain nutty sometimes. Enough so that I’ve researched a few to try to determine if they’re really as nutty as they seem or if it’s a communication issue. That said, I’ve met far more really great people, some of whom I’ve gone on to meet in person. Which is really the point of the whole social media thing.

I confess I started using both Facebook and Twitter to pimp my blog. I know, I know – but if I was going to write the damn thing, I wanted someone besides my mother to read it and that seemed to be the way to go. It worked, too. But, to my surprise, I found I really enjoy the communities I’m now part of. There are people I talk to every day and who miss me when I’m gone – which is always comforting in a someone-will-find-me-before-the-pets-totally-consume-my-body kind of way.

But Maureen is dead-on about the shysters, the shills, the snake-oil salesmen. One author I unfollowed after less than a day because he tweeted, in all caps, to buy his book, every hour, all day long.

No no no.

It’s no fun to be friends with a brand. That’s what it comes down to, really. I might like Burt’s Bees, and expect a certain quality in the products that pleases me with its consistency and nice scents, but I don’t expect to interact with my Beeswax Lip Balm. Beyond keeping my lips kissable, of course.

Authors are different. When we love their books, we want to talk to the people who wrote them. We have this odd tendency to feel like they’re friends because we spent time wrapped in their view of the world. And man authors – certainly not all – like to interact with their readers because, well, otherwise we never really get to be part of that experience.

Storytelling is intimate. Personal. It’s not like selling lip balm.

I am not a brand, she whispered quietly to herself.

Every Quail Is Sacred

admin / December 10, 2009July 23, 2011 / Blog

I’ve been trying to explain social media to people lately.

Yeah, you laugh.

And you should, because I am more often the luddite than the gal in the know. And I’m so not the generation of social media — though I notice that mine, the Generation Jones, if you will, has cheerfully glommed onto the concept. Perhaps because we’re all so determined not to become technologically obsolete before we absolutely CANNOT keep up any more. After all, we learned computers when you had to do everything in DOS, dammit. The younger people don’t know what it was like, creating graphics designating the color for each pixel, uphill, through six feet of snow.

Okay, I’m over it now.

I do, however, go to writing conferences where they talk about online marketing. And I go to those sessions, because I’m hopeful of one day having a new book to market. And do a better job of it this time. Though, granted, I used the tools I had at the time.

So, folks in the generations before mine, the Boomers and the Silents, (They all want to be Silent Generation now, have you noticed? No one wants to be a Boomer.) ask me to explain what social media is.

I tell them, it’s about creating networks of people, primarily online, and you share information about the things you like and use. And they say, oh, advertising and I say, no, because this isn’t controlled and it isn’t full of tricks. It’s about honest communication. Stuff you happen to buy is just one part of that.

They don’t get it.

I’m probably not explaining it well.

Penelope Trunk, one of my favorite bloggers (for the record, she does not pay me to say that; she barely knows I exist), does a better job of explaining it, though I can’t find the exact post I’m thinking of. She says the younger folks, the Ys, don’t even think about this. It’s just how they are.

What I suspect is, everyone heard in the early days of social marketing how people were paid to talk to their friends about products. Doing the Oh! I’ll have a Beerweiser! I lurv the Beerweiser, don’t you? Maybe this still goes on and I just don’t know about it.

Of course, we all thought this was really icky. Like stealth advertising.

But the thing is, we all do this all the time anyway; we’re just not paid to do it. Which makes it honest. My aunt says she wants to pick my brain on MP3 players — I’ll tell what kind I bought and why. My mom asks which brand of vitamins is the most trustworthy; David has researched it and we can tell her. They don’t know it, but it’s social media.

All of this comes to mind because on yesterday’s post, I mentioned that my internet was slow and carelessly cast blame on either Qwest or Google. (Relax Qwest social media team — you already contacted me!) And, as you can see from my parenthetical comment, someone from the Qwest social media team commented on my blog post offering to check my internet line for problems.

Totally cracked me up.

And then I thought, very cool of them, that they have a team that picks up on mentions of their services and responds. How smart of them to pay attention to honest, if flip, assessments of their service.

I took them up on the offer, too. The ‘net has been slow at our abode lately. I would love for them to fix it. I like Qwest’s service either way and I don’t mind saying so. No, they don’t pay me either.

What’s more interesting to me? Both my mom and aunt reacted to the comment from Qwest as a corporate intrusion. A Big Brotherish “they’re watching you” kind of thing. My mom even said to me (on Yahoo IM, if we’re quoting brands) “Now even I have to watch what I tell you. God only knows who is listening!”

I say, hey, I threw myself, my words and opinions out there. I made my thoughts accessible to the web crawlers. They’re smart to listen. In fact, I think they’d be fools not to.

The best part of social media is it’s FUN. It’s like a big party. Those Gen Y kids knew what they were doing when they started MySpacing and Chatting and FaceBooking and we, the grown-ups, all thought they were nuts.

David asked me how the photo of our Christmas quail figured into my theme tonight and I said it hadn’t come together yet. But you know, if the quail had a way to post “found a great feeder tonight — they’ve got the BEST seed!” — wouldn’t they do it, too?

Hell, maybe they do!