When It’s Time to Put New Covers on a Series

This week at the SFF Seven we’re discussing Cover Trends. We’re asking “What was, is, and will be “hot” in cover art/style for your sub-genre? If you have a say in your covers, will you chase the trend or will you stick with the image in your mind?”

There’s a lot to be said on this topic, too much for even a week of blog posts. When I’m asked for advice on covers, which is a frequent request, I tell authors to keep in mind that a cover has two jobs: to attract positive attention and convey genre. This has to be emphasized because authors – both in trad and in self-publishing – tend to get caught up in wanting the cover to adhere to the story. One first-time author who was very upset with the cover her publisher gave her and came to me for advice said “but the cover doesn’t illuminate the story.” I had to tell her that the story’s job is to illuminate the story. The cover does different work: attract the eye and convey genre.
It’s that second that’s most relevant for this week’s discussion. Because trends change and a cover that accurately conveyed genre six years ago may find itself conveying something else entirely to a current audience.
Case in point: I love the covers for my six-book Sorcerous Moons series.

These were among the first book covers I ever commissioned and I particularly adore the cover for book one, LONEN’S WAR. It does come straight from a scene in the book – a pivotal scene that was, in part, the genesis image for the story – and the artist (Louisa Gallie) exactly nailed what I had in mind.

I will always be grateful for Louisa’s gorgeous art and I will always love this cover.

But, recently, people have been pointing out that these covers no longer convey what kind of story these books tell. The fantasy romance genre has moved on. If I want to tell readers that this IS the kind of thing they’re looking for, then I should consider updating to match current trends.

So I did!

Behold: The new cover for LONEN’S WAR!

I contracted with BZN Studio Designs to design new covers for all six books. Right now the series isn’t available, but once I have all six covers, I’ll re-launch the series with some fanfare. I’m super excited to see how they do with the new covers. I’ve heard some people (including my own assistant!) say scathingly that these look like all the other covers out there in this subgenre, and there’s truth to that.

AND THAT’S THE POINT.

The content is what makes the stories unique. The covers are doing the job they’re supposed to do. Caught your eye, did it? I hope so! And I’m hoping you also know exactly what kind of story you’ll get.

Grey Magic, Dark Wizard, and Storm Princesses – Oh My!

This week at the SFF Seven we’re sharing newsletter info and promoting work. For those feeling hesitant to promote their books during this terrible time, I’ll remind you – as I’ve been reminded – that art brings us joy and books open minds. When we’re dealing with close-minded bigots, hatred, and war, we need stories more than ever. We provide the counterbalance. Please share about your books, because the world needs them.

So: Promo from me! Book Three in my Bonds of Magic seriesGREY MAGIC, released on Monday!!

      

This series is The Witcher meets The Selection.

His Darkness, Her Brightness… Together They Defy the World

Lord Gabriel Phel at last holds his dream in his grasp—and faces losing everything. He’s finally won the love of his wife, familiar, and mother of his child, and she offers him a heartfelt commitment he can truly believe in. Together they’re building a true house, one with a growing family of friends and allies that can help them stand against their enemies. And he’s learning to master his magic, to use it as the powerful tool and weapon it should be. But old and new enemies array themselves to take it all away.

Lady Veronica, now fully of House Phel, is doing her best to embrace happiness. After all, she has her hands full managing her mercurial and powerful wizard as he navigates taking his place as the head of their house, and with learning her own extraordinary ability. But she fears whatever peace they win won’t last long. When their enemies inevitably strike—including, perhaps, her own father—they must be ready to defend all they hold precious. It doesn’t help that her idealistic husband insists on making foolishly noble decisions that put them at even greater risk, nor that she loves him all the more for it.

As Nic and Gabriel struggle to put their household in order, giving ill-advised safe harbor to Nic’s runaway sister and risking their lives to save Gabriel’s sister’s sanity, their enemies draw the noose tighter on their well laid plans. When the unthinkable occurs, it’s up to both of them to trust in the nascent, unknown magic they’ve woven together.

      

If you’re into audiobooks, you can listen to the first in this series, DARK WIZARD. Books 2 & 3 will be out on audio soon! Comment on this post and I’ll pick one person to receive a promo code (US only, not my fault) for a free copy of the DARK WIZARD audiobook!

Finally, if you follow me, you’ll know that I canceled the preorder for THE STORM PRINCESS AND THE RAVEN KING, Book Four in the Heirs of Magic series. Several things came together to force me to cancel, alas. BUT, this neatly segues into our main topic, the newsletter! Subscribe to my newsletter for news on when this book will release. There are also regular yummy giveaways.

 

Jeffe’s Furry Editors

First things first: the Romancing the Vote auction is live! I’m offering six months of author coaching to the winning bidder and the bids are climbing! This is an important cause and tons of great stuff from all kinds of wonderful industry folks. Go forth and bid!

Our topic at the SFF Seven this week is an homage to our furry editors. I have two, my Maine coon cat buddies:

Isabel, who specializes in floof and loving. She is not entirely helpful, so far as keyboard access is involved, but she’s the best at purring companionship. Total win.

I took this picture today. Jackson visits my writing desk daily, politely sitting to the side of the keyboard (win!) and staring at me until I pet him (not ideal). Observers have accused him of whispering the books into my ear. I will neither confirm nor deny. I can only say that, as a ghostwriter, he works pretty cheap.

What I’m Glad I Didn’t Know When I Decided to Become a Writer

This week at the SFF Seven we’re discussing what we wish we’d known when we decided we wanted to write.

It’s an interesting question, and a fraught one. I first decided that being a writer would be the perfect career for me back in 1993. That’s almost 30 years ago, so it isn’t easy to think back to that younger self. At the time, I was completing a Ph.D. in neurophysiology and confronting the bald truth that I didn’t really want to be a research scientist. I sat myself down, meditated, and asked the question: if I took away all the if’s and’s and but’s, what would be the ideal life.

No one was more surprised than I was to hear that the answer was to be a writer. But I also knew it was a true answer and that, if I wanted to be happy, I had to do whatever it took to make that come true.

So, I cut bait on my Ph.D., got a Masters and a job as an editor/writer to start building my chops. I took night classes from visiting writers. I began writing, something, anything.

What do I wish I’d known then? It’s tempting to say I wish I’d known how long it would take before I truly began earning a living as an author. My conception then of how long it would take was absolutely the largest lacunae of ignorance in my hopeful moonscape. I thought it would be a couple of years, not a couple of decades. I totally thought I’d hit it big. I thought my steady progression of successes, for which I am grateful, make no mistake, would have a steeper upward trendline.

And yet… I’m actually glad the younger me didn’t know how protracted that effort would be, how studded with setbacks and pitfalls. Had I known, would I still have done it?

I don’t know.

Sometimes I think our ignorance at the outset of an ambitious enterprise works in our favor. Ignorance truly can be bliss, especially when it allows hope to flourish, hope that carries us through the difficult times.

Maybe what I really wish I’d known back when I made that decision is that it was the right one. But then, I knew that anyway.

A Year Ahead with Jeffe

This week at the SFF Seven we’re taking a look at the future! We’re asking: “What does your writing life look like for the upcoming year?” That includes book releases, WIP’s, retreats, cons, signings, etc.
I just had my annual planning call with my agent, Sarah Younger at NYLA, yesterday and my year ahead is looking pretty damn busy!
Book Releases
First release of 2022 is the audiobook of DARK WIZARD, Book #1 in Bonds of Magic. This is Baby’s First Self-Published Audiobook (TM) and I couldn’t be more delighted about it! Book #2, BRIGHT FAMILIAR, and Book #3, GREY MAGIC, will also be releasing in audiobook this year, probably in March for both. Whee!
Next up is GREY MAGIC, the current WIP, slated to be out February 28. After that, the long awaited finale, THE STORM PRINCESS AND THE RAVEN KING, Book #4 in Heirs of Magic, will be out in April (I hope!)
Those are my only slated releases at this point, but there’s lots more coming!
WIP’s
Does it count as a WIP if it’s out on submission? I have one of those out.
I’m going to finish a science fantasy I started two years ago. Super excited to get that out!
I may be doing a ghostwriting project 😀
I’d like to begin a new trilogy in the Bonds of Magic world.
I have a new shiny idea that I’d love to write, that Sarah is excited about too!
If this sounds like more than one person can humanly write, it probably is. Ever in motion is the future!
Retreats
I don’t do retreats because I do my best writing at home.
Cons
I’ll be attending SFWA’s Nebula Conference in May!
Also the Jack Williamson Lectureship in April, Apollycon in July, maybe ChiCon in September and possibly World Fantasy Con in November.
Signings, etc.
Dependent on in-person events – cross our fingers!!

       

Learning to Love the Winter Garden

Our topic this week at the SFF Seven is, verbatim, On Your Mind (Winter).

So, I’m posting a photo I took this morning from the winter garden. We’ve had a mild winter, and the secret garden is walled and makes a protected microclimate, so I actually have a winter garden.

Some of you may know that I love to garden. I mention it in interviews when I’m asked what I do that isn’t reading or writing. Gardening is a big piece. It sounds like a small thing when I say it, but nurturing a garden, planning it, spending time in it, all shape how I live.

I became interested in the concept of a winter garden back when I lived in Wyoming and winters were so very bleak. The idea is to plan a garden with the entire season in mind. It’s easier to envision the spring flowers, the midsummer lushness, adding in the plants that bloom in the autumn, but thinking toward the largely leafless winter is a different kind of vision. What plants bring visual interest in their starker, hibernating states? What offers spots of color in a more monochromatic landscape?

Part of the trick is loving the winter garden for what it is, not trying to replicate the garden of warmer seasons.

I think this is a metaphor for a great deal in our lives, as gardens tend to be.

A Few of My Favorite Contractors

This week at the SFF Seven we’re talking about Contractor Best Practices. And already CharissaJames, and KAK have posted great articles about communication and clear expectations. I whole-heartedly ditto everything they said.

So, instead of reiterating, I thought I’d share my own favorite contractors. It’s a great opportunity to give them a shout-out. One of the best parts of being an author who self-publishes is that you become the source of work for other people. I love that I, by creating words, am a font which then flows money out to the people who do work for me. They are vital parts of my business and I’d hate to be without them.

These days, after years of honing my practices, they’re a pretty lean team.

My Assistant

First and foremost, my amazing assistant is the fabulous Carien Ubink, aka book blogger Sullivan McPig. Whenever someone asks what my assistant does for me, I reel off the list and then – for about half an hour afterward – I’m adding “Oh, and she also does this!” We’ve been working together for years now. (She could tell you how many, which is one of the things she does for me.) She’s the best.

My Cover Artist

While I occasionally use other cover artists, my go-to and favorite is Ravven. She’s done the majority of my covers and I hope will do many, many more. She has an uncanny ability to take my inadequate descriptions and hand me back a gorgeous cover that exceeds my imagination. She’s timely, helpful, goes the extra mile. No one else comes close to her in talent, skill, and clean business practices.

My Proofreader

Crystal Watanabe at Pikko’s House handles all of my editorial. She’s super fast, thorough, and a delight to work with. She also operates a business that offers the gamut of editorial services. I highly recommend checking out Pikko’s House.

My Formatter

Yes, I farm out my formatting – largely because my formatter, Paul at BB eBooks, is so fantastic. He accommodates my sometimes screechingly tight turnaround times, always doing a stellar job, and with a great attitude. There’s nobody I trust more to get the job done right.

Jeffe’s Top 5 Writing Resources

This week at the SFF Seven, we’re sharing our Top 5 Writing Resources. Charissa and KAK have already shared some excellent ones. Mine are below. But first, check out this great fundraiser sponsored by Romantic Fantasy Shelf. It goes through January 6, 2022 and the response has already been amazing!

Jeffe’s Top 5 Writing Resources

The Science Fiction and Fantasy Writers of America (SFWA)

Charissa mentioned SFWA’s Writer Beware already, but I feel – as the current President of SFWA – that I should recommend the entire organization. I’m clearly biased, but I think SFWA provides all kinds of tremendous resources for writers. Go check it out! 

First Cup of Coffee with Jeffe Kennedy

I’d be remiss if I didn’t mention my own podcast! Four days a week I chat for about 20 minutes over my first cup of coffee about being a career author. I talk about my own process, the ups and downs of that and my career, the business side of writing and occasionally industry gossip. I even answer listener questions!

Synonym Finder

This is my absolute favorite paper resource. Mine is falling apart. Forget the thesaurus, every writer should have the Synonym Finder!

David Gaughran

Whether or not you self-publish, David Gaughran is an amazing and generous resource. His books and free newsletter are chock full of up-to-date information. Highly recommend!

Friends

I can’t link to this one but… Get you some author friends and nurture that circle. They are the most invaluable resource you’ll ever have.

Adjusting Those Variables for the New Year

This week at the SFF Seven, we’re sharing thoughts about the changing of the year.

I like the reflection the end of one year and the beginning of a new one brings. You all know I’m into metrics, so the end of a year – however arbitrary a measure – provides me with a milestone to group data. I can look back at the past year, compare it to previous years, and make plans for the one ahead.

Am I a maker of resolutions? Some years more than others, yes, but mostly I look on the process as adjusting my variables for the year ahead. Life is an ongoing experiment this way. We try stuff, see how it works out, then make changes accordingly. This is how all experimentation works: make a hypothesis, test it by gradually adjusting variables, and keep track of the resulting data.

I know a lot of people react negatively to the concept of new year’s resolutions, especially given the daunting statistics about them. For example, from this article, after 6 months, only 46% of people who make a resolution are still successful in keeping it, and by the end of the year only 9% feel they are successful in keeping it.

Interesting to me, a third of the people who failed to keep their resolutions didn’t keep track of their progress and another quarter of them forgot about their resolutions. This may sound funny – I laughed! – but it’s actually super easy to forget those aspirations in the tumult of daily life.

One year I tried writing down goals for the coming year and sealing them in envelopes to be opened on New Year’s Eve, so I could see how I did. People, I’m telling you: if I hadn’t made myself a reminder to open the envelopes, I’d have forgotten they existed! Reading my goals from Past Jeffe of only a year before was truly eye-opening. It almost didn’t matter which goals I’d met, exceeded, or fallen short of – simply comparing the reality with my aspirations taught me a great deal.

This is partly why I’m a believer in tracking all kinds of metrics about myself. Remember, a third of the people who failed to keep their resolutions didn’t track their progress while another quarter forgot about them! That’s 60% of the failures that might have been successes if they’d had daily tracking and reminders.

So, I’m doing a series on my podcast this week about the metrics I keep – particularly regarding my writing process – along with the how’s and why’s. Feel free to ask questions!

And Happy New Year to all!!

A Midwinter Holiday Gift – FIRE OF THE FROST Is Out Now!

Today is release day for FIRE OF THE FROST

A midwinter holiday fantasy romance anthology…

A Wynter Fyre by Darynda Jones

In a world where vampyres have been hunted to near extinction, the daughter of a demon is sent to save their race. Wynter ends the Blood Wars, but a single drop of vampyre blood accidentally crosses her lips. As punishment, she’s encased in stone for a hundred years. When she awakens, she vows revenge. Even if it means her demise. Her quest leads her to the vampyre prince who supposedly started the wars. He comes to her aid after she’s attacked, and Gareth’s deadly prowess may be exactly what Wynter needs to defeat the woman who created her. Or exactly what she needs to thaw her frozen heart.

Of Fate and Fire by Amanda Bouchet

The Kingmaker Chronicles meets modern-day New York City! Piers, an exiled warrior from Thalyria, finds himself in the Big Apple just before the holidays. The world and everything in it might be utterly foreign to him, but that won’t stop Piers from helping to complete a vital mission for Athena and protect Sophie, a French teacher from Connecticut who’s suddenly knee-deep in inexplicable phenomena, danger, and henchmen after an Olympian treasure that should never have ended up in her hands—or remained on Earth after the Greek gods abandoned it.

The King of Hel by Grace Draven

Castil il Veras, daughter of lesser boyars, attends the gatherings that celebrate her best friend’s upcoming marriage to the cursed king of a sorcerous kingdom. She soon learns that even marked by the magic of the Wastelands, Doranis of Helenrisia is everything she’s ever desired in a mate—and absolutely forbidden to her. Bound by duty to crown and country, Doranis has traveled to the Caskadan empire to marry a woman who loathes the sight of him. During the prenuptial celebrations, he meets a scribe who finds him fascinating instead of repellent, but Castil is beyond his reach. Fate, however, would have it otherwise, and a beseeching letter from a dying queen will bring them together again in a land gripped by endless winter and old magic.

Familiar Winter Magic by Jeffe Kennedy

It’s holiday time at Convocation Academy, but best friends Han and Iliana are finding it hard to celebrate. As a familiar, Iliana is facing her assignment to a life of servitude to a wizard, very soon. And Han… despite being tested by the oracle daily, he is still uncategorized. As Iliana and Han face being separated forever, they at last find the courage—or desperation—to break the rules and acknowledge their deeper feelings for each other. But it will take more than true love to save them from the laws of the Convocation…