Tag: promo

Promo Push

Jeffe Kennedy / / Blog

So, Sapphire comes out a week from today!

You can even preorder it from Carina (for epub format) or Amazon, if you’re a Kindle fan like me.

It’s exciting, yes, but complicated by the fact that I’m flying to Puerto Rico on Sunday the 23rd for the day job and I don’t know what kind of internet access I’ll have. So, this last weekend I played forward-balancing. I had a list of 13 things I needed to do for the release. Carina alone has about four things to write/fill out for the release day. Which is great – don’t get me wrong – one of the things I love about Carina is their commitment to marketing their books. Still, it was a lot to do, with that and filling out interview questions and writing guest posts.

On Saturday night while we watched movies, I played arts and crafts with bookmarks. Ribbons and shinies. I fell asleep in my chair while cutting ribbons into bookmark-length pieces. (This may have had as much to do with the Jamesons I’d been drinking as much as me being tired, before you feel sorry for me.) I woke up, my hand still clutching a fistful of sapphire-blue ribbons.

It seemed like a metaphor for something.

At any rate, the ghosts of me should be all over the internet even while I’m in a Spanish-speaking US territory asking them about “agua” over and over. You’ll see my lovely and dedicated friends making noise for me.

What would I do without all of you?

Each one of you gets a blue ribbon. Maybe even with a sparkly on the end.

I know – don’t say I never gave you anything! 😉

Turn, Turn, Turn

admin / / Blog

Yeah, it’s that time of year again. The time when grown women camp out on the living room rug and play with ribbons, hole-punches and silk flowers.

Being a writer is a pretty good gig.

Last night I assembled these, so I can ship them off today. No jump drives this time – just little bubble bottles, which is fun. And considerably less expensive, especially considering I’ve got 240 of the little cuties. (I was going to call them “suckers” and changed my mind.) The labels also say that Sapphire is coming soon.

It ended up being a family effort. David helped me wrap the labels around the tubes and attach the ribbons. At one point he informed me there is no such thing as an incorrect job, only unique ones. The kitties helped, too. If you get one with a ribbon that looks a bit gnawed on, well, that makes it extra special.

Zip didn’t help because there was a thunderstorm in the movie we watched, so he had to take cover.

It’s funny thinking about that Petals and Thorns has been out for nearly a year. July 13 is her one-year birthday. Last year, the RWA convention was a month later (actually this year is a fluke and is occurring a month early) and so I was there about two weeks after Petals and Thorns released. Once there I thought, golly gee whiz, I should have done some promo, but it flat out didn’t occur to me.

Part of is was that I didn’t get my cover until about a week before the release date, so it would have been tight.

But I also think that I didn’t really value this little book. It wasn’t a Big 6 book deal. It wasn’t one of my novels. It certainly didn’t compare to what some of my friends were going to convention with.

Comparisons – such invidious things.

Now, a year later, I’ve seen how well Petals and Thorns has done. The reviews, the private messages, the sheer enthusiasm of the readers – well, it’s all been just lovely.

So this will be my last big push for her and it’s really mostly to scatter rose petals for Sapphire‘s debut. Hopefully Petals and Thorns will win some prizes this year, receive her tiara and have her promenade down the cat walk.

It’s been a good year.

Fairy Tale Evenings

admin / / Blog

The RT Booklovers Convention has been a total whirlwind.

So much so that I (obviously) haven’t been posting the last few days. RT is a different kind of writer’s gig because there are so many readers and booksellers here. Their enthusiastic presence mitigates the usual stalk-and-duck waltz between the editors/agents and the authors aspiring to be published, or just published better. The e-publishers like Ellora’s Cave, Cerriddwen, Samhain and Loose Id are very well represented here. Lots of promotional parties. Tons of shmoozing.

And, of course, a fairy ball. After all, how often you do get to dress up as a fairy for a professional convention?
There’s also the Ellora’s Cave jungle party, Heather Graham’s vampire ball and Dorchester’s Splashing by the Shore party, along with countless mixers, pool parties and happy hours.
The challenge with a conference like this, though, is knowing when to say enough is enough. It’s possible to be out chatting people up from 7am to 3am. Maybe longer. I’ve managed not to be out and about during the pre-dawn down-time. One writer I know with a book coming out fretted that she’d “missed people” the night before by being in a less-busy location around midnight.
This is crazy-making to me.
But then, I’ve never been the girl who went to all the right parties, either. I think you can drive yourself over the edge, trying to be everywhere. Of course you have to network. You have to be visible. You have to be willing to pimp your book. But I believe you have to do it your way, as yourself. Networking isn’t just shmoozing as many people as possible; it’s making actual connections to people. And if you’re always looking over someone’s shoulder to see who else you could be talking to, then you jeopardize the nascent connection you’re creating right then.
I’m a believer that the universe will deliver what you ask for. Which is why you have to be careful what you wish for. If you are yourself and follow the patterns that are real to you, then you will connect with people on the same path. Then, whether those people become friends, readers or your agent — maybe all three — that relationship is based on something you never have to force yourself to generate.
You never know which person holds the opportunities for you. Might as well enjoy the process of finding out. And, along the way, you might find you have something to offer them, as well.

Modern Shouts and Whispers

admin / / Blog

My friend, Marie-Claude Bourke, is a finalist in the Dorchester American Title V contest. For those not in-the-know (I certainly wasn’t — she hysterically ranted about ATV for quite some time before I could get her to give me a translation), it’s an online contest that Dorchester publishing has been running for, you guessed it, five years now.

Dorchester editors picked seven entries from contest submissions and posted them online. For round one, readers voted (by sending an email with the book’s title in the subject line) for the best first line. One contestant was eliminated. In the second round, readers voted for the best hero and heroine, from short descriptions; another contestant was eliminated. We’re now at round three, voting on the best story summary and two of the five remaining contestants will be eliminated. Oh, the winner gets a publishing contract. No mean stakes.

So, because it’s all about reader votes, M-C has been out there engaged in promoting herself and her book, Ancient Whispers, like an unknown Senator pushing for President. A little frenetically so at times (she really, really wants this and who can blame her?), and her friends and family have had to tell her to chill.

At first I wondered if it was fair, to campaign for votes. Shouldn’t it be left entirely up to the reader to decide? But then, do any of us believe that the books that sell well do so entirely on their own merit? Marketing is a fact of American life. And as authors, we’re all learning that we can’t just sit in our garrets and drop our pages out the window, hoping they’ll be seized upon with gusto and celebration. Well… we can, if we don’t mind starving up there.

And would an unknown Senator expect to be elected just because he’s the best and everyone should recognize his merit?

In many ways, M-C is learning how to do what she’ll need to do once she is published: let everyone know about her and her book. I guess I’d better start learning lessons from her.