Month: May 2013

Is Your Brand Interfering with Your Writing?

Jeffe Kennedy / / Blog

001It’s funny living in Santa Fe, because it’s such a center for the visual arts. Ever since Georgia O’Keeffe arrived for a visit and fell in love with the light, visual artists of every stamp have flocked to the region. Galleries are everywhere and nearly every person you meet is a painter or a sculptor or  a photographer or a jewelry maker and so on. It’s prevalent enough that it became a kind of running gag after we moved here, when we met new people – what kind of artist they’d be and how long before they told us we should buy some of their art.

(I am deliberately specifying the visual arts because there’s a weird dearth of writers here. One of my writer friends calls it “the vast Siberia of literary arts” and she’s not far off.)

So, it’s not unusual to see people’s artistic efforts around the neighborhood – in a way you would never see in another community. It’s quite wonderful, really, even if some of the art is kind of bizarre. There’s one house down the block from us where the resident artist – I’m convinced it’s a woman, but I don’t know – is into painting the desert plants and artifacts. First she painted a cow skull in big blocks of lurid tempura colors – pink, green and yellow. Then a piece of driftwood. Then a wooden saguaro cactus. She seems to be into the quadrants of unnatural colors thing.

It’s not pretty.

Then I noticed the other day that she’d attacked a large, many branched cholla on their property and the poor thing is now painted in similar chunks of this bright color, which I’m pretty sure will kill its ability to photosynthesize. It’s like she’s Goldfinger, serially murdering the landscape.

At any rate, I can see what she’s going for – a very clear style – even if it doesn’t do much for me. I do wonder, however, if she’s sacrificing a heartfelt artistic effort for the sake of this style. This brand.

We writers hear about brand all the time these days. We’re in a peculiar position in that we, ourselves, are our brand. Just as we glommed onto authors, reading everything from an author on the library shelf, readers follow US, not necessarily our publishers or our genres. What we write arises out of us, but we are the physical embodiment of it because, even with print books, story remains intangible. It can be kind of a funky thing – especially when being sane about the business requires separating ourselves from our work.

I’m very careful to say “this work was rejected” or “this book got a good review,” not “I was rejected” or “I got a good review.”

But, for the purposes of branding, well meaning and helpful marketing types are forever reminding me that *I* am my brand. My brand is me. I’m pretty much just a walking, talking advertisement for All Things Jeffe. I’m picturing something like that old movie poster for the Attack of the 50 Foot Woman.

See how creepy this gets?

It struck me the other day, because I saw a youngish writer tweeting about writing tips. She said something along the lines of that, when she gets stuck writing, she thinks of her brand and what her readers would expect from her. I can see how this is smart marketing, but it bothered me. It took me a few days to pin down why.

This is the tail wagging the dog, right?

I mean, let’s look at someone like Neil Gaiman. He started out writing dark graphic novels and creepy stories. He liked wearing black t-shirts because they generally looked clean and matched everything. Over time, the way he looks and the stories he writes merged into a very recognizable “feel” that is quintessentially Neil Gaiman. This is partly because he’s a person who is comfortable with himself and his career. His sincerity and honesty, his self-deprecating humor and insightful intelligence – all of these combine to make him very recognizably himself.

But WHAT he writes is all over the place! He does exactly what the marketers advise us not to do. He writes children’s books, adult magical realism, horror, screenplays, graphic novels, science fiction and more. All under the same name, too.

Here’s how he answered a recent set of questions on his Tumblr:

1. How would you describe the genre of your work?

 Stories.

 2. Have you always known what genre you wanted to write, or was it a process?

I don’t know. I write stories, if that’s any help.

3. How important is the development of atmosphere and setting to the genre of your works?

Very, I think. Whatever genre they are, if they had no atmosphere or setting they would not be as good.

4. What do you prefer to write and why? (short stories, novels, screenwriting)

Yes. And the rest.

 5. Is there any advice you would give to young aspiring writers? Thank you!

 Write. Finish things. Worry less about genre and more about telling good stories.

Answers like this are why I admire him so much.

When he writes and hits a snag, do you think Neil asks himself what his brand is and what his readers would expect?

No no no.

Neil doesn’t think about what his brand is – or his genre, for that matter – because his allegiance is to the story. I feel very strongly that if we as writers don’t have first allegiance to the story, then we may become nothing more than factory workers, packaging little chunks of canned brand in the hopes of filling the supermarket shelves.

I don’t think we should EVER be thinking about brand while we’re writing. Writers often talk about the art of writing and the business of writing being two very different things. For me, I want to keep them that way. It’s a reality of the modern marketplace that writers must engage in the business end of writing far more than in the past. Nobody gets to be JD Salinger anymore, playing the hermit and refusing all interaction.

But we also don’t have to become what the marketers would make us into. There’s a soullessness to that and there are plenty of ways out there to make a living that are soulless and are much easier and more lucrative.

Like marketing. 😀

Seriously, if I wanted to be in sales and marketing, I would have gone to business school. I’m glad there are people who did and who then give us advice on how to get our books out there and into the hands of readers who will love them. But that’s a different way of seeing the world. I don’t tell them how supply and demand works and they don’t tell me how to craft a story.

That’s where I want my first loyalty to always be.

Story first. Sales later.

On Being a Disgruntled Kitty

Jeffe Kennedy / / Blog

at Harry's 5_27_13My folks came through this weekend, so we spent time doing fun things like going out for breakfast and visiting galleries. It’s important to make sure you match the tablecloth at fine-dining establishments.

My mom and Stepdad Dave are on their way to Denver for the summer and stayed two nights with us. Because this is their spring migration of the household, they have their cat, Sally, with them. Sally stays safe in the guest bedroom and bathroom, where our kitties won’t bother her. Sally is a rescue cat so she’s particularly shy and sensitive. She went on strike, not eating or drinking, which made my mom anxious to get her home.

This morning I’m feeling all discombobulated, which is what happens to me when I break from my routines. Not just the family visit, but we’ve been having some work done on the driveway and the influx of people coming and going has me all rattled. It doesn’t seem reasonable that just having worker people around the house would make that much difference. At the same time, I look at Sally and recognize that the animal in me reacts much the same way. It’s not a logical thing, but it is real.

I need a few days of quiet in my den to get myself settled again.

Maybe roll a rock over the door.

I’ve got 55 pages left on my developmental revision of Master of the Opera. This has just been one of those difficult books. It was hard to write and the revision has been carving out my gut, too. I’ve rewoven threads from beginning to end and now I just have to adjust this final episode. I’ve been procrastinating on it, even, which is just not like me.

Time to put my head down and get it done.

~rolls rock over den opening~

Is the Market Swinging Back to Longer Books?

Jeffe Kennedy / / Blog

007Last weekend we went up to Madrid (pronounced MAD-rid), which is an old gold-mining town on the back road between Santa Fe and Albuquerque. It reminded me more of a place I’d see in Colorado, instead of New Mexico. Lots of fun art, too.

I had an interesting Twitter discussion this morning with E and Has from TheBookpushers.com, along with author Jody Wallace. E and Has like to read a lot of the same things I do. (They also did a very fun joint review of Rogue’s Pawn, which I figure means I did something right!)  We all grew up reading much of the science fiction and fantasy canon, ferreting out those books with sex and romance. We didn’t have to have those elements, but finding them was the cherry topping on the sundae of our readerly joy.

When I was a girl, none of my friends read what I did. A lot of them didn’t read much at all. The ones who did read, mostly liked other books. Of course, genre books like that weren’t considered appropriate for book reports. The upshot it, I rarely had anyone to discuss these stories with. There are few things more frustrating than LOVING a book and having no one else to share it with. As I grew older, I found more kindred spirits. In fact, a big part of my first relationship was getting my guy, Kev, to read so many of the books I loved.

(This is what you get when you fall in love with a nerd girl.)

Now, however, we have the internet and it’s as if we’ve managed to take our reader girl selves and connect them across the country and the ocean. (Has lives in the UK.) We were talking about how we’d browse the library or bookstore shelves and pick out the Very Thickest books, to maximize the reading experience. Longer books were always better. E says it stretched her poor-girl dollar farther. Has said she was less likely to run out of books between library visits. We all wanted the same thing – to be immersed in that world as long as possible.

It’s notable to me because that changed for me over time. Once I hit college, then grad school, then working life and doing All The Things, I hesitated to pick up the big books. They began to look like daunting obstacles, representing weeks of my life and effort that I couldn’t afford.

I’m not really sure why this changed for me, but I know the whole industry went this way. Many publishers don’t want a first time novel longer than 80-110K words. Depending on the print book style, this is in the neighborhood of 350-400 pages. This is as compared to, say, a George R.R. Martin book, which likely clocks in around 225K. Novellas, like my Facets of Passion books, are 26-40K. People like me were preferring shorter books and were more likely to buy them.

(Even Martin’s books, prior to the HBO phenom, were read by a pretty finite crowd for a very long time.)

I think the pendulum is swinging back the other way now and it could be due to books like Martin’s – but it’s also due to eBooks.

See, on an eReader, it’s hard to know how “thick” a book is. Because the fonts are adjustable (FABULOUS feature!), there are no page numbers, just a percentage complete. In some ways it’s frustrating, because you don’t always know what you’re getting into, in other ways it liberates a reader like me, because I don’t have the opportunity to be intimidated by the length. It is what it is.

The other thing that’s happening is that I think eBook buyers are beginning to associate value with length. That’s how the conversation on Twitter started – they recommended a book to me, I grumbled about Macmillan’s high eBook prices and they both assured me that the book is worth it because it’s a “long, solid and satisfying read.”

See? We’re still picking out those books that promise the most by the width of their spines on the library shelf, extending our dollars to maximize our readerly pleasure.

Carina recently asked me to consider writing longer erotic stories – novel length instead of novellas. Readers want longer books, they tell me.

Lately, so do I.

Why Hard Work Is Important

Jeffe Kennedy / / Blog

003Jackson is experimenting with gravity these days. And, yes, he *can* walk up walls.

Last week’s post on Why Hard Work Is Not Equal to Success started some interesting conversations, both on the blog and elsewhere. Amy Remus, who has a great book review blog at SoManyReads.com, made an interesting comment about talking to her son about his athletic ambitions. She says “if you miss out on the journey because you are worried only about the results, it won’t matter how hard you work.”

I think this is very smart.

And I love the example of athletic prowess, because it’s an excellent demonstration of how hard work does not always result in reaching our goals. It doesn’t matter how hard I practice, I will never be a professional basketball player. Even if wasn’t too old now, I’ve always been too short. And even if I wasn’t height-challenged, I am woefully coordination-poor. Let’s say, though, that I had developed a burning desire to be a pro basketball player as a child and poured my heart, soul and body into developing the necessary skills. I could maybe have overcome my complete lack of natural athletic ability. But I never would have had the talent that other players do. Not that talent is everything. In an intensely competitive business, however, an edge like talent can make all the difference.

So, would my hard work have been wasted?

After spending my youth diligently shooting baskets, running drills and honing my body to the most finely tuned athletic machine it could be (this imaginary montage of Jeffe-in-training is SO amusing if you happen to know me), when I ultimately watched the talented stars waltz past me into their coveted few pro-player careers, would I stomp my foot and wish that time back?

No no no.

Because doing the work is worth it.

In our goal-oriented culture, this is something that we tend to miss. We get so focused on the outcome that we forget, as Amy pointed out, that we forget to enjoy the journey.

This is true of all pursuits in life, but particularly of the difficult ones, I think. There’s virtue in attempting those things that are not easy for us.

I know it might be odd to bring up virtue, because it’s not a quality that’s much discussed outside of religious circles these days. Worse, it’s often confused with chastity, especially for females with the implication that their sole value lies in sexual exclusivity. In truth, “virtue” is a Latin concept that means, at its core, moral excellence, right action and thinking, essential worth.

It’s a concept that gets at what kind of person we want to be. And virtue comes through diligent effort.

A naturally thin person exerts no effort in staying thin. But for someone who has a tendency to be heavy, staying thin requires discipline and determination. Exercising those qualities makes us better people. In some ways, talent can be a trap. So can serendipity. I often think of the rock star analogy – the young band who hits it big and burns out fast. They never built the character to handle success. They never had to build discipline and determination, so when they need it, the well is empty.

In the writing world, to focus on my specific paradigm, it’s easy to become focused on the markers of success: book sales, reviews, ratings, bestseller lists. It’s easy to forget why many of us  begin writing to begin with – out of love of books. We all start as readers (or should, is my strongly held belief) and that love of reading propels some of us to turn it around and create our own stories.

But writing, like all creative and challenging pursuits, requires diligent effort. That’s part of what makes it worthwhile – what it requires of us to do it. Sometimes the stories come easy. Sometimes they don’t. Sitting down to do the work? Always takes discipline and determination.

The path to virtue.

Turning the Private into the Public – Games with Internal Monologue

Jeffe Kennedy / / Blog

003It’s getting to be summer here in Santa Fe and I’m having a lovely time getting our patios all set up for long hours of enjoyment. Meanwhile, I’m over at Word Whores today, talking about how much fun I have with my heroine’s internal monologue in A Covenant of Thorns.

Why Hard Work Is Not Equal to Success

Jeffe Kennedy / / Blog

005I had a request for a Jackson pic. Apparently photos of ME doing Interesting Writer Things is ever so yawn. No – you all love Jackson.

I suppose I can’t blame you.

He is full of the charisma and cutie charm.

Release week for Ruby is drawing to a close for me, which feels good. It makes no real sense, but setting a book free into the world can be very draining. I still struggle with understanding this phenomenon. All the real work is done – the drafting, the revising, the developmental edits, the line edits, the copy edits.

On Wednesday, in fact, I got the copy edits for Rogue’s Possession and turned them around in about an hour, they were so minimal. Then my editor sent me the final version, which means the book is officially in the can. I love that feeling – one of the rare moments of total completion on a writing project. It’s now more or less set in stone. You all might be amused, especially knowing me, that the copy editor tagged a sentence in which my intrepid heroine remarks “I could use a good drunk.” The copy editor thought maybe I meant to say “drink.”

Oh no no no.

But isn’t she cute?

She also did a great job, catching an instance of someone “peeing at [my heroine’s] face” instead of peering. Something both my editor and I missed. I should really send her chocolate for saving me from that.

Anyway, by release day, the book has been DONE for months. For example, we finalized Rogue’s Possession on May 15 and it will release on October 7. That’s five months of sitting. It might hit Net Galley for reviewers to read six weeks before that, but still. By release day, even most of my promo stuff is done, because most everyone wants it a week or two in advance at least.

So, really, all my effort is responding to congratulations. This does not sound hard, right?

But somehow it is.

I sometimes imagine a big bubble of myself goes with each book as it launches, like a balloon to carry it through the skies on its journey.

This would be a scarier image if I wasn’t (pretty) sure I replenish that again. Though it occurs to me from time to time that one day I could be this fragile old lady, nothing more than skin over bones and that, with my last book, I’ll send it off and expire while the final piece of myself goes with it.

Is that morbid?

I find it kind of joyful, actually. I should be so lucky to go that way.

At any rate, all this makes me think about the relationship between what is difficult and what has worth to other people. I’m sure many of you are aware of the Author Behaving Badly kerfuffle earlier this week, where a writer posted to a blog lamenting how her painstakingly crafted urban fantasy trilogy that she self-published had not done well and the book she wrote in two months – which she referred to as smut and trash and a sell-out to feed the reader machine – had done astonishingly well.

Yeah – there are so many things wrong with her attitude. If you want to read a really excellent post in response, check out Lauren Dane’s blog post on it.

What I want to respond to is the fallacy where she equates hard work to worth. She refers to the books that took years as art and the one that took two months as trash. Readers embraced the latter, so she questioned their taste and judgement. But I think she’s made a fundamental error in assuming that, just because she worked hard on something, that smart people will know to value it more.

I suspect we develop this idea early in life, from our schools and our families.

“If you work hard, you’ll do well in life.”

“If you study hard for that exam, you’ll pass.”

“If you train hard for the marathon, you’ll make it to the finish line.”

I find myself slipping back into this thinking from time to time, though I’ve repeatedly discovered that it Simply Is Not True. Lots of people work hard and do not do well in life. Other people dance through life and seem to be showered with blessings. You know both kinds of people, right? We also know people who work hard and do well along with people who don’t work hard and don’t do well. Whatever you might believe affects the “doing well” part, it’s not a direct relationship to how hard they work.

I’ve studied my little brains out for exams that I failed and aced ones I blew off. I recall in high school, I took the Advanced Placement (AP) exams for English and Biology on consecutive days, in that order. I prepared for days for the AP English test, certain I could get a good score and thus opt out of Freshman English in college. By the time I finished, I was so tired I barely glanced at my Biology notes. I scored 5’s on both – the highest score.

In grad school, I had a friend who was working on a project with Olympic athletes, studying the phenomenon of over-training. The upshot was, sometimes if you train hard, you’ll perform worse. You might not cross the finish line at all.

Hard work does not equal success.

We might like it to be true, because then we could guarantee success. But it’s not.

There it is.

We simply cannot control the outcome like that. We can’t control what other people find valuable. In the recent housing crisis, over and over I heard people insisting their houses were “worth” X amount of money. No, your house is worth what someone else is willing to pay for it.

Some books write easier than others. I don’t really understand why. Some come out like shooting stars. Others are like pulling teeth every step of the way. Is my experience writing them any indicator of how well they’ll be received?

Nope.

The process just is what it is. Some things that seem like they shouldn’t take much out of me – like days of answering congratulatory tweets and comments about my new release – can be exhausting. Other things, like writing twice as many words in a day as usual, can be invigorating.

It’s a mystery, really.

Covered in Cotton Candy

Jeffe Kennedy / / Blog

me and Katie LaneThis is from the Southwest Book Fiesta over the weekend. The fun and frisky Katie Lane, who writes hometown contemporary cowboy, helped me work the booth. We had a grand time.

So, yesterday was Ruby‘s release day. Whee! People asked me if I had a good day and I did. But it’s also kind of like spending a day at the amusement park – by the end of it you’re worn out, your cheeks hurt from overused smile muscles and if you have to face one more review – even a merry one with five stars and painted horses – you think you might just bury yourself in the cotton candy cart.

Yes, it’s fun, but also comforting to get back to normal life, with no clowns or roller-coasters.

 So a few late-breaking fun things happened. One, I found out that the Library Journal reviewed Ruby!

Verdict The third book in Kennedy’s “Facets of Passion” series (after Sapphire) is a hot and sensual read. Dani and Bobby lead each other on a sexy chase through nights of kinky sex, dominance, and submission, and the New Orleans setting lends a steady heat to the story.—Kristi Chadwick, Emily Williston Memorial Lib., Easthampton, MA.

I haven’t had a Library Journal review since Wyoming Trucks, so I was quite giddy about this. As a longtime lover of all things libraryish, this felt especially gratifying. I’m also excited to be reaching a new audience.

Late in the day, I saw a tweet that the Audible version of Ruby was available. It’s narrated by Sasha Dunbrooke, who did such a great job with Rogue’s Pawn and appears to be now the Official Voice of Jeffe.  I loved the work she did on Rogue’s Pawn so much that I even tried to contact her through Audible. They implied that she uses a pseudonym and that she would reply to me if she wished to, which she apparently didn’t. So I feel quite sure that she is a Famous Actress who is recording audio books on the side while she recovers from that horrific Botox accident.

The funny thing is, nobody told me that Audible was producing an audiobook of Ruby. They’d told me they were doing Platinum, which never happened. I suspect that Sasha was unavailable – probably filming a sequel to The Hobbit while wearing an Orc mask.

So, the carnival continues today. The lovely and ever-enthusiastic Amy Remus is hosting a giveaway for Ruby if you want to comment and win!

If you need me, check the cotton candy cart.

He Said. She Said. We Snorted.

Jeffe Kennedy / / Blog

Ruby_finalRuby releases tomorrow!

Thus I have my Pimping Party Prom dress on and am shamelessly cross-posting this at the Word Whores blog as well.

And, to complete the pimpage, here are a couple of reviews posted to today for it here and here. One is also in French, should you care to stretch those neurons you haven’t used since high school.

I’m over at Word Whores and Here Be Magic today (same post, both places) talking about “Dialogue Tags: He Said, She Asked, They Exclaimed … when to use what.”