What Do You Mean Paranormal Romance Is Dead???

Jeffe Kennedy / / Blog

034I haven’t done many sunset pictures lately. Wouldn’t want you all to pine away for lack of them!

And you can focus on the pretty clouds and take deep, calming breaths while I explain why everyone is saying Paranormal Romance and Urban Fantasy are dead genres.

I’ve participated in this very conversation several times over the last few weeks – in meetings, panels and online – so I thought I might as well write out my take on it, as something to point to.

But yes, this is the industry message we’ve been hearing and was probably one of the key takeaway messages from RWA 2014. Agents and Editors are just not buying new Paranormal and Urban Fantasy stories.

I’m sorry. Look at the pretty clouds. Take a deep breath.

But, but, but… Jeffe! I hear you all saying. But your Twelve Kingdoms books are doing really great and you said the other day that if presales on The Tears of the Rose are good enough you’ll get to do three more!

But I see new paranormal and urban fantasy books coming out all the time!

But I love to read those genres and know *tons* of other people do too, how can it be dead??

What do they even mean when they say a genre is dead?

Okay, so here are some simple answers for you.

“Dead Genre” – WTF??

You’re right – it’s a misnomer. Even the agent who declares on a panel that PNR is dead will agree ten minutes later that genres don’t really die. She means that it’s on a downcycle. When industry people say this, they mean that agents can’t sell that genre to a big publishing house and editors can’t justify acquiring it. Will that change eventually? Of course. Will certain books circumvent that rule? Of course. Will yours? The odds are not in your favor.

If editors say they won’t acquire, then why did [insert famous PNR/UF author name here] get another big deal?

 Because they *already have an audience.* It’s not a gamble to buy more books from an established author. It is a gamble to give a book contract to a new or midlist author. Having that uncertainty on top of a downcycle genre stacks the deck against the decision to go for it. This is why the big authors get big deals, to keep doing what they’ve been doing. This is why umpteen books still come out on the shelves. This is also why digital and smaller publishers are more likely to give a book in a downcycle genre more of a chance, because they have less investment to gamble.

But the READERS!

Okay, there are a few things to consider here. One is that these people see the sales and you don’t. Just because the big authors (see above) are selling lots of books, does not mean that all books in the genre are doing likewise. I can vouch that a number of authors I know writing in these genres are not selling that phenomenally. There are a LOT of books out there – the market is glutted, which is what causes a downcycle. It’s hard for a new author to break in, be different, catch reader attention. One thing to consider is, between you and your PNR/UF loving friends, how many of the books that you’ve bought lately were from totally new authors? Not new-to-you, but debuts? If can list some, think about why those debut authors caught your attention.

So… does this mean you’re screwed?

No.

EMPHATICALLY NO.

First of all, remember than genre is something of an artificial construct. If you can find a way to spin your story or the description to make it clear that it’s not yet another example of this dead genre, do that. Some of you cleverly pointed at my books and that I, as NOT a big author, am doing okay getting them out there. That’s because they’re Fantasy. If you were paying attention last week, female authors did great in the Hugo Awards. Keep in mind that the SciFi/Fantasy (SFF) publishers are not the same as the PNR publishers. Other romance subgenres may be hotter now, but there’s hunger for female voices and stories in SFF.

And besides, the wheel goes round, right?

 I’m giving you perspective and advice on the market right now. That’s totally different than the advice I’d give you as a writer, which is to write what you love. As an artist, as a storyteller, you have to follow your heart. Now, if your heart is polyamorous and can be just as happy with you writing an idea in an upcycle genre? Do that. But don’t chase the market. Put the book in a drawer and wait for a better season. I have one that’s a great book, could be an amazing series – and the market is all wrong right now.

Write something else.

That’s what writers do.

Sneak Peek at the Prequel to The Twelve Kingdoms

Jeffe Kennedy / / Blog

THE TEARS OF THE ROSE high resIn one of those multidimensional feats common to writers of Magical Things, I’m in two places at once today – over at the Here Be Magic blog, talking about faking sincerity, and at the Paranormal Romantics blog, giving a little sneak peek at a prequel story to The Twelve Kingdoms, which I’m going to give away for free in my first Newsletter.

Which you can sign up for right here on the homepage! Just saying…

Fighting the Trolls

Jeffe Kennedy / / Blog

David and KentI love this pic of David as a pirate, from a few years ago. He’s the one channeling Johnny Depp.

Yesterday, David went to sell one of his guns. He has a number of them, that he’s collected over the years. Having grown up in northern Wyoming, he learned to hunt and fish and shoot guns as a matter of course. He has fun with them and is very knowledgeable, very skilled. However, since we moved to Santa Fe, NM, he never hunts and rarely has the opportunity for target practice. So he decided to sell a gun he really only kept for interest, one he enjoyed but never shoots – an automatic rifle.

He took it, in its case, to a gun store that offers consignment in town. Reputable place that follows all the laws for holding times, etc. It happens to be located in a mall.

It hit him, as he walked into the mall, carrying the rifle in its case that not one person looked at him sideways. No security guards stopped him to ask why he was carrying a gun. People, he figured, rightly assumed that he was headed to the gun store.

And yet.

It was funny, he told me, having a different perspective now than the one he grew up with, to realize that he could have stopped, taken the gun out, loaded and fired at the people shopping. We know this kind of thing has happened, right? Yet there would have been absolutely nothing to stop him.

Now, David is one of the gentlest, most nurturing men I’ve ever known – he’s a healer, a Doctor of Oriental Medicine – and so he would never do such a thing. It bothered him quite a bit, that no one questioned him walking into the mall with a rifle.

I’m not sure what the answer is here. David and I are both children of the Rocky Mountain West. We’re accustomed to open spaces, people who smile easily, a laid-back lifestyle. I don’t want security guards in the malls.

And yet…

Pre-Orders Open for The Tears of the Rose!

Jeffe Kennedy / / News

THE TEARS OF THE ROSE high resYou can pre-order print here:

Amazon, B&N, BAM, IndieBound, Bookish.com, Target, Walmart

Or ebooks here:

amazonkindle, Apple, Google, Kobo, Nook

And if you want to be part of a “Thunderclap” – and, hey, who wouldn’t? – you can sign up here:

http://www.roxannerhoads.com/2014/08/please-join-this-social-media-campaign.html?zx=dd7a3398572c006c

My Grandfather’s Shillelagh

Jeffe Kennedy / / Blog

March2008 037

I’m still having fun raiding my mother’s former laptop for photos I never had copies of. She had this one of me and David framed and it’s always been one of my favorites. Now I have it in digital, too!

Yesterday I posted to the Contemporary Romance Cafe blog about The Rocky Road to Publication – which, naturally, included a riff on the Irish folksong. It amused a few people, but I think mostly no one knew what a shillelagh is, for example.

For those who did not grow up with a grandfather who took his blackthorn shillelagh on walks after dinner, it’s pronounced shi-LAY-lee. I know – Celtic spellings are weird. Speaking of which, please say Keltic, not Seltic. The Boston team is wrong. I don’t know how that came to be, but they’re just… WRONG.

At any rate, my grandfather, Pat McGee, boldly embraced the image of the Irishman – to the eye-rolling of some family members. He was born in Pottawatomie Indian Territory in 1906, a year before Oklahoma officially became a state. His parents, both also born in the US to Irish immigrant parents, named him Raymond Ivor, but he always went by “Pat.” Much more Irish – and not unlike the Paddy of the song, a standard nickname for any Irishman. Some of the family took his Irishness with a particular lump of salt because he used it, too, as a justification for drinking to excess. St. Patrick’s Day could get ugly. And Christmas. And, well, lots of occasions when my mother and her sisters were growing up.

Some of it was going on still when I was a girl, but I was largely oblivious. I loved my Papa to no end and those after-dinner walks in the golden light of evening loom large in my memory. To me, the fact that he had a blackthorn shillelagh and called it that, wasn’t a foible, but an emblem. I totally bought the schtick.

For me, it was real.

When he left my grandmother to live with the woman he’d been having an affair with all the years of their marriage – more Irish shenanigans – he took the shillelagh with him. Cirrhosis got him out in California. My grandmother held firm and refused his request to come home, so he died out there. I was a teenager at the time and respected how hard it all was on my mother, aunts and grandmother. Only years and years later, when I set out to write down my memories of him, did I wonder what happened to his shillelagh. Probably the girlfriend’s family disposed of it. She had died, too, by the time I tried to find out and no one seemed to know.

I think about it still. If I made my life a novel, it would be the thing I kept of his. I’d take it when I went for walks and remember that very flawed man who was a father to me after my own died. Who was probably a better father to me than he was to his daughters. Who instilled in me a love of books and Omar Khayyam and smooth Irish whiskey. Who taught me to pay attention to how a horse’s hoof really looks before I tried to draw it.

Who showed me that carrying a shillelagh can also be magic.