Three Simple* Steps to Entice Reader Engagement

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This week at the SFF Seven we’re talking about what makes readers invested in a story. It’s an interesting question, really, and the subject of much debate. I think every author would love to know the “magic formula” for making this happen in every book. Sometimes, though, it can be a real surprise what readers latch onto. There’s always an element of unpredictability there that’s part of the joy of creating and storytelling. (Which is one reason why I believe Artificial Intelligence (AI) will never supplant human creativity, but that’s another discussion.)

So, my thoughts on ways to engage readers and entice them into being engaged in a story?

  1. Give them characters that feel like they could be best friends
    Whether it’s found family, besties, romance, or a protagonist we fall in love with, readers want characters who feel like real people they know and care about.
  2. Give them a world they want to live in
    We read to live in other worlds, even if they’re a simulacrum of the world we live in. Readers love that opportunity to step outside of their daily lives.
  3. Give them a story that inspires emotion
    Happy, sad, tragic, romantic – the feeling of a story is what lingers after we close that final page. Even if a reader can’t recall plot details, they’ll remember how a book made them feel.

*Of course, none of this is actually simple. It takes craft, talent, and lots and lots of practice. Read widely. Re-read your favorites. Observe how other authors accomplish this and emulate shamelessly!