Book Marketing, Author Branding and the Long Game

Our topic at the SFF Seven this week is reviews: do they really do any good?

 

Serendipitously enough, this topic dovetails with something I’d already noted on my list of Things to Discuss, which is author branding and the long game. I’d been thinking about it since I was interviewed last week on the Science Fiction and Fantasy Marketing Podcast. Since it aired, I’ve received a lot of great feedback and appreciation for my “down-to-earth” marketing strategy and advice.

 

I found that description kind of amusing – because I don’t think of myself as “down to earth” in general – but I also get why they say that. I think it’s partly because a lot of my marketing strategy is grounded in author branding and the long game.

 

I’m also thinking, as one does days later with these things, that I didn’t say exactly that in the interview and I wish I had. So I said it here. 

 

 

First Cup of Coffee – February 22, 2019

 

 

First Cup of Coffee with Jeffe Kennedy

First Cup of Coffee - February 22, 2019

February 22, 2019

Jeffe Kennedy

Quick update on progress on LONEN'S REIGN, and some exciting news on my upcoming Forgotten Empires trilogy. The photo is Jackson finding his way to the top of the high kitchen cabinets where he's never been before. Yeah - everybody is getting tired of being stuck inside!

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First Cup of Coffee – February 21, 2019

 

First Cup of Coffee with Jeffe Kennedy

First Cup of Coffee - February 21, 2019

February 21, 2019

Jeffe Kennedy

Discussion today of the movie The Prince and Me, and how movies portray romances compared to novels, and associated ramblings. (Also how hugely the sequel sucked.) And also, a bit about intuitive eating, though I think I slipped and said "intentional eating."

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Jeffe Goes to the SFF Marketing Podcast!

I got to be on the SFF Marketing Podcast, which is a weekly podcast I really enjoy, with real life discussions of authors’ careers, processes, and what they do to spread the word about their books. As I’m still deep into finishing LONEN’S REIGN, the last Sorcerous Moons book, I’m just going to pop the link for that podcast here, and get back to work. 

 

First Cup of Coffee – February 19, 2019


First Cup of Coffee with Jeffe Kennedy

First Cup of Coffee - February 19, 2019

February 19, 2019

Jeffe Kennedy

A quick check-in today as I'm still circling the end of this book. And news that I'll be on the SFF Marketing Podcast! (https://www.marketingsff.com/)

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First Cup of Coffee – February 18, 2019

 

First Cup of Coffee with Jeffe Kennedy

First Cup of Coffee - February 18, 2019

February 18, 2019

Jeffe Kennedy

Acknowledging (yet again) that I slow down as I reach the end of writing a book - and planning for that. Also a bit of weekend recap, thoughts on conversational French, Facebook, and spring agues.* (Though it turns out I should've been pronouncing it "AY-gyu." Now we know.)

From Merriam-Webster: (https://www.merriam-webster.com/words-at-play/illnesses-ailments-diseases-history-names/ague)

Ague is the term for an infectious fever marked by regular paroxysms of chills and sweating.

Oliver's ailings were neither slight nor few. In addition to the pain and delay attendant on a broken limb, his exposure to the wet and cold had brought on fever and ague: which hung about him for many weeks, and reduced him sadly.
— Charles Dickens, Oliver Twist, 1839



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Jeffe’s Most Difficult Character – Not Who You Think?

So, if you missed it on Friday, we finally had the cover reveal for THE ORCHID THRONE

This is the first book in a new trilogy I’m doing with St. Martin’s Press. Totally new world, totally new series. My editor there, Jennie Conway, called it:

the magical feminist fantasy romance I’ve always wanted ?

Which is now my new favorite tag line ever. You can read more (and preorder!) here. It comes out September 24, 2019. 

Our topic at the SFF Seven this week is: Your most difficult character to have written and why. Come on over for mine, which may surprise you!

First Cup of Coffee – February 15, 2019

 

First Cup of Coffee with Jeffe Kennedy

First Cup of Coffee - February 15, 2019

February 15, 2019

Jeffe Kennedy

A report today on how I got mauled by a wild animal in the night, and also thoughts on pre-plotting vs. "pantsing," and why I prefer the metaphor of gardener vs. architect - springing from musings on George R.R. Martin's storytelling in A Song of Ice and Fire and Game of Thrones. Also how and why the show just isn't the book and it only hurts us in the end to try to make it be that. 

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First Cup of Coffee – February 14, 2019

 

First Cup of Coffee with Jeffe Kennedy

First Cup of Coffee - February 14, 2019

February 14, 2019

Jeffe Kennedy

How I handled a slow writing day and picked between three options to move forward. And also a bit on Valentine's Day, what it does and doesn't mean, and my plans for the evening. (Spoiler: none.)

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Hero vs. Heroine – Can’t They Both Shine?

The other day I saw a well-known reviewer discuss a popular book that concluded a trilogy. They commented that they enjoyed the grand finale, but wished that the hero – who’d been built up as being the most powerful of his kind – had wielded more of that power in the final battle. I nodded along, having felt the same way. I also know why the story skewed in that direction. The heroine stepped up and took the lion’s share of the heroics in defeating the Big Bad.

Does it have to be that way? I don’t know.

As both a reader and a writer, I see stories through a dual lens. I very much enjoyed that trilogy and loved the ride, but I did feel a little let down that this hero I’d come to love never truly flexed this incredible power that had been hinted at all along. At the same time, my author mind was running the plot analysis and thinking, “Well, yeah – his power had to be downplayed for the heroine to shine.” Otherwise we’d end up with yet another story where the hero saves the day while the heroine cheerleads with breasts bouncing on the sidelines.

In fact, it drives me crazy when the hero takes over the narrative from the heroine – the reverse situation of this example – and I see stories fall into that trap all the time. And I am definitely talking about stories where there are two primary protagonists, one male and one female. The gender politics, assumptions, and subconscious programming come into play with the hero/heroine dynamic that aren’t as present or pronounced with male/male or female/female pairings. Or, so I believe. Someone who’s more versed than I am in parsing those dynamics is welcome to take up that topic.

What I see in hero/heroine, male/female pairings is that the female character will often begin with a terrific set of strengths and challenges. She might have a fascinating profession, or be determined on a quest or revenge. As the story plays out, however, gradually the hero takes on the active role, handling the greatest challenges while the heroine takes a step back. 

An example that springs to mind is a story where the heroine has returned from an abduction, having left a child behind. She actively manipulates her family and events so she can marry a man who will take her back to recover the child. Enter the hero, who arrives in the story entirely as a tool for the heroine to get what she wants. As the story progresses, she discovers her magic and they engage in adventures and battles. By the end, however, I was dismayed to see her pretty much hanging out back at the castle, pregnant and watching the kids, while the hero went out and battled the Big Bad. He had become the far more interesting and active character.

I think this happens in part because of gender stereotypes and the weight of stories and tropes in our heads. It’s easier to give over the action to the big warrior hero, because we have a lot of precedence for that kind of story. But it doesn’t have to be that way. As we’ve seen with all kinds of gender-swapped stories, we can produce fantastic narratives with roles and tropes switched up.

But do we have to switch and swap?

As with my opening example, it wasn’t satisfying to me as a reader to have the hero basically sidelined either. It’s a challenge, but I think stories that have a male/female pairing – whose adventures in part show what a great team they make -should strive to give equal limelight to both the hero and heroine. I think Ilona Andrews does a great job of this in their books, giving both the hero and heroine critical roles in overcoming the challenges, each playing to their own strengths.

What do you all think of this – am I wrong? Who else writes this balance well?