Jeffe Kennedy Blog

Evening thunderstorms in Santa Fe make for gorgeous sunsets!

I’m super excited making plans with Grace (Darling) Draven for San Diego Comic Con. She was originally coming along as my guest, hoping to keep a low profile and just enjoy some girl time. Now her publisher found out she’s going, so I get to go to the Penguin-Random House party as her guest. We’ve also made plans to meet up with our readers who don’t have passes to the Con itself. For anyone interested in the San Diego area, Grace and I will be at the Marriott Marquis pool bar by 8pm on Friday, July 19. We’ll hang there until 10pm, when it closes. I think some intrepid fans have a plan to get there early and snag a seating nook. It might be mobbed, but we’ll be there! We’re both traveling light, so we won’t have much stuff with us, but we’ll be happy to sign books, swag, underwear (I really did this once – clean and unused, however) that you bring. We’ll also be at our leisure to chat, discuss, and answer questions. Sorry to make you all come down to the Comic Con crush, but that’s how we could fit this in.

I’ll also be on a panel and signing at the TOR booth with giveaways of THE ORCHID THRONE. Details here.  

It’s going to be so fun!

The last few days on my podcast, First Cup of Coffee with Jeffe Kennedy, I’ve been talking about the difference between marketing and promotion, and also social etiquette for asking for cross-promotion with other authors. If you listened there, I’m going to say pretty much the same thing here. I tried doing transcriptions of the podcast, for those of you who don’t like to listen to stuff, but it takes me close to an hour to correct a 20-minute podcast. Plus it costs me .10 cents/minute. I did add a donation button on the podcast, to help supplement the costs, but that’s just way too much time. So I’m going to make an effort to discuss important stuff (not cat wrangling, hummingbirds and notes on the weather – regular features of the podcast) here on the blog, too.

What happened to set me off was I received an email addressed to “Dear Author Friends” that then apologized for the mass email, blamed social awkwardness for it, and then proceeded to deliver a slick publicity package for her new series, asking me to share pre-prepared quotes, memes, etc.

It came to my semi-secret email, the one I reserve for friends and business folks like my agent and editors, and I had no idea who this author was. Not a friend, that’s for sure.

I did search of my Outlook items and found her. We were on a panel together two years ago – and I used that “good” email address for discussions about the panel. She harvested my email address, put it in this list of “author friends” and gave it to a publicity person who put this email together for her. Some of my real author friends who looked at the letter recognized some of the language as being canned.

So here’s a hint, for anyone thinking about doing something similar. Yeah, maybe some of those people you blitzed will post your promo for you. But for many of us, that’s just a really good way to piss off your author community. If you can’t take the time to contact me directly and personally – and there are a LOT of ways on social media to reach me or my assistant – then why will I spend my time, or pay for my assistant’s time, to help you?

Also, I don’t care who you are. If you take someone’s email address from a business correspondence and use it to send a mass email to promote your book? You, my so-not-a-friend, are an email spammer. There’s a special circle of hell for spammers.

I often cite cross-promotion with other authors as my favorite kind of promotion. It’s also by far the most effective. Witness what a great team Grace and I are, as above. But please notice that Grace and I are FRIENDS. I want her to succeed and she wants the same for me. We share a lot of readers, and that’s awesome. We also share mutual regard and sincere good wishes for each other. That’s what networking is about. Grace and I first “met” online because of our readers cross-recommending us. We had coffee at a con and became friends. (That infamous coffee date ended up lasting three hours because we clicked. That doesn’t always happen, but sometimes it does.) Using the network of your author friends should be entirely predicated on FRIENDSHIP, which means a reciprocal relationship. I’m not talking quid pro quo or bean-counting. I’m talking about good will, about sincere regard and good wishes.

Not spam.