Category: Blog
First Cup of Coffee – July 23, 2019
First Cup of Coffee – July 20, 2019
Rapid Release and Exhausting Attention
Yesterday on my podcast, I talked a bit about the strategy of a rapid release schedule and how often we ping our audiences for attention – and how Ed Sheeran got me thinking about this. Since not everyone likes listening to the podcast, I thought I’d discuss more here.
The strategy of rapid release comes from the self-publishing world. It’s based on the idea that releasing books in a series in rapid succession helps build an audience and also tickles the retailers’ algorithms to elevate the appearance of those books in frequency so readers are more likely to notice them. This is particularly true of Amazon, which is still the biggest retailer for most self-publishing authors, and even more so for the Kindle Unlimited program.
For those who don’t know, Kindle Unlimited (KU) is a subscription reading program on Amazon where readers pay a small fee each month – usually ~$10 – to read an unlimited number of books in that program. Authors have a choice whether or not to put their books in KU, but in most cases, if they do KU, then they have to keep their books exclusive to Amazon. The payout in KU is determined by numbers of pages read. There’s a big pot of money each month and Amazon divides that by the overall number of pages read (more or less – there’s some behind the curtain calculating that they won’t reveal), then authors are paid by their pages read. The authors that have the most pages read make the most money.
(One of the huge problems with KU is that this model is ripe for scams via bookstuffing. Authors add pages to their books via various means – putting several books into one, increasing font and decreasing margins to add pages, inserting blank pages, adding junk text, putting the table of contents at then end of the book, which encourages readers to go to the end multiple times, showing the book as “read” more often – which is unethical, against Amazon’s terms of service, and hurts other authors.)
So, a lot of authors, particularly in Romance, have conversations about learning to write faster, so they can release books more rapidly. Because the perception is that this is how an author can make more money.
However, is this really true?
I’m beginning to think NOT.
For example, when we negotiated my deal with St. Martins for the Forgotten Empires trilogy, they insisted on releasing the books one year apart. They said their research had shown this time span is ideal for building a new series and the audience for it. Also, Minerva Spencer and I have several times discussed a conversation we had last year with my former Kensington editor, Peter Senftleben, where Peter remarked on some authors releasing book after book after book. He said he kind of became exhausted and a bit resentful of those authors. “There are other authors I’d like to read, too,” he commented. I knew exactly what he meant.
This brings me to Ed Sheeran. Seriously.
So, I follow Ed Sheeran on Instagram because I love his music and his pics are entertaining. I don’t follow many celebrities – P!nk and Taylor Swift are the only other two – but I like seeing what these folks post. I’d call myself a big fan of Ed Sheeran’s music. I have all his albums, etc. I listen to them a lot. But there are other musicians I like to listen to, also. Lately, Ed has been working on this collaborations album. It’s all songs with other musicians – like Justin Bieber, DJ Khaled, Bruno Mars, and a bunch of others, many I’m not familiar with. I guess Ed has said he feels these songs don’t really fit on his own albums and I’m sure it’s fun to do the collaborations.
The thing is, I’m seeing his posts about this project on Instagram All The Fucking Time. For weeks now. He’s released the songs one by one, with sneak peeks, then bits, then the song, then the video, then the acoustic version. Then it starts all over again with the next song. Then the actual album went on sale through various stages.
At first I looked at the clips, listened to the new songs and watched the videos. Then I started to get tired of it. Then I got exhausted and annoyed. It got to the point that every time I saw yet another Ed Sheeran post or Story on Instagram, I’d roll my eyes. I finally unfollowed him. He has over 30 million followers, so I doubt anyone cares.
What’s relevant here is my exhaustion. He’s not the only artist to do this, ping repeatedly on social media for attention. I can see that this builds audience and raises profile in the short term, but what about the long term? This kind of practice affects the perception of the artist and their overall career.
Same with books and authors. Is it really worth it to go for that short-term (and possibly unethically acquired) wealth and exhaust your audience? I don’t think so. Not to mention that writing faster and releasing more leads to burnout. I know there are those out there insisting that doesn’t happen to them, but… I know too many authors who’ve burned out or nearly burned out to believe that some people are immune.
More and faster is a common war cry in this era, but it can lead to terrible places. Something to think about.
First Cup of Coffee – July 16, 2019
First Cup of Coffee – July 15, 2019
Retelling the Fairy Tale
Our topic at the SFF Seven this week is which fairy tale would you pick to rewrite and why?
It’s kind of a funny question for me, because it’s starting to be more accurate to ask me which fairy tale I *haven’t* rewritten yet. Come on over for more.
First Cup of Coffee – July 12, 2019
First Cup of Coffee – July 11, 2019
The Importance of Claiming our Names
Yesterday evening I did a podcast interview over the phone, as part of the promotions St. Martins Press has set up for me for THE ORCHID THRONE. This was a gal I hadn’t interacted with before. In fact, a LOT of early readers and reviewers picking up this book – or winning it from a Goodreads giveaway – are totally new to my books, which is super cool. This gal hadn’t read fantasy romance before and she was all excited by the combination, which was really wonderful to hear. Amazing to me that so many people are discovering this sweet spot between epic fantasy and female-driven, swoon-worthy Romance. Also, pretty kickass to know the subgenre is still on the rise.
Anyway, one of the first questions she asked me – before she started recording – was how to pronounce my name. This came as no surprise as it’s usually the first question anyone new asks me. For the record, it’s Jeff-ee, or Jeffy, whichever makes more sense in your head. (But not Jiffy like the peanut butter and not jefe, which is pronounced heff-AY and is Spanish for boss. Yes, I have a lot of these conversations.) It’s short for Jennifer, and is a nickname my dad made up when I was a baby. No, he didn’t want a boy and he liked the name Jennifer. He also died when I was three, so my nickname is a gift from him that I’ve carried all my life.
As you can see, I have a lot of conversations about my name – and I try to remind myself that though I’ve heard all these questions and jokes a hundred times, for the person I’m talking to, it’s brand new to them. Also, talking about my name is a good ice-breaker, so for the most part I don’t mind.
Still, it’s amazing to me how many people feel it’s fine to advise me about my name or make jokes about it. I avoid telling people it’s short for Jennifer, not because it’s a secret (obviously I’m talking publicly about it here), but because some people will insist on calling me Jennifer once they find out. Even after I tell them only the IRS and telemarketers call me that and if you yell it across a bar, I’ll assume you mean one of the ten-thousand OTHER Jennifers and I won’t respond. Some people have very seriously told me that I shouldn’t use a “made up” name. I remember my graduate adviser refusing to call me Jeffe, because he thought it sounded too much like Buffy and I needed to be more serious than that.
It occurred to me much later what a red flag that was of so many, many things.
What’s key here is, I identify with the name “Jeffe.” It’s been my byline all along (with the exception of those very serious scientific papers) and it’s what I respond to. I realize there’s a bit of a bump in people assimilating the unfamiliar, but I’m willing to work with people on that. I’ve come to realize that it’s not unreasonable to ask people to put that effort in also.
The other night we were having drinks with my folks and the topic of pronouns came up. They’re from an older generation, so they’re understandably taken aback by the “new” pronouns. “When did this become a thing?” they asked. I explained that I knew it seemed weird to them, but that I’d had to learn too. I wear a She/Her/Hers button on my conference lanyards to help normalize that pronouns shouldn’t be assumed. I’m fortunate to present as female and that the assumed pronouns match my appearance. But this isn’t true for everyone and it makes it harder for people who are exceptions if only they designate pronouns.
It comes down to that we all have this basic right of human dignity, which includes being called by the names and pronouns we choose for ourselves. Having these many conversations over the course of my life about my unusual nickname – and the occasional obstinate responses – is a minor irritation. But it makes me aware of how much more difficult it must be for someone with a greater stake in the issue, and perhaps less privilege and confidence.
I recall when Quvenzhané Wallis was up for an Academy Award, the press did not handle it well. From this terrific article on the topic:
They might have addressed her with a respectful ‘Miss. Wallis.’ Or politely asked how to pronounce her first name. Or best of all, they might have done the research ahead of time to learn how she preferred to be addressed. Instead she was called ‘Q,’ ‘little Q,’ ‘Miss Q.’ An AP reporter even decided “I’m just going to call you Annie,” to which Wallis replied “My name is not Annie. It’s Quvenzhane.”
I’m struck by this observation in the article:
Names given to some black children are mocked as being ‘made up’ or not ‘real’ names. White folks will substitute them for names that are more familiar to our own culture.
I understand this very well, having the “not real” accusation hurled at me about my name, along with the stubborn refusal to use it and the fall back to something more culturally familiar. And that’s being a white girl in a culture predominantly peopled by folks like me.
Then there’s this great talk by Uzo Aduba on wanting to change her name as a child because no one could pronounce Uzoamaka. (Shout out to Suleikha Snyder and Chelsea Mueller for knowing exactly what I was trying to recall there!) Her mother told her if people could learn to pronounce Tchaikovsky, Michelangelo, and Dostoevsky, they could learn to pronounce Uzoamaka.
Her talk is especially stirring because she finishes with the advice, “So, do not ever erase those identifiers that are held in you… It is yours, and it was given to you at birth, and it is yours to own.”
I wish now that I’d insisted my graduate adviser use the name *I* wanted, not the one he approved of.