To clarify right off the bat: a blurb is absolutely not objective. It’s advertising, pure and simple. I mention this because I sometimes see blurbs referred to as reviews. An example of this would be Jessica Andersen’s first book in her Final Prophecy series, which carries a blurb from J.R.Ward. If you can read that, it says: “An astounding paranormal world…I swear ancient Mayan gods and demons walk the modern earth!”
I mention this particular example because I bought this book back in 2008 when it came out, entirely because of the blurb. At the time I was completely addicted to J.R. Ward’s Black Dagger Brotherhood series and I was willing to read anything connected to her. Turns out the two of them are good friends and critique partners, so of course J.R. did this favor for her writing friend and for a book she wanted to support.
But this is how a blurb is not a review. Blurbs are absolutely biased support and people argue all the time about whether they’re effective.
See, the other way people get blurbs is through their agents or publishers. An agent might ask one client to blurb for another. The publishers ask star authors to blurb debut authors. Theoretically the authors always read the book first. They’re allowed to decline also. There are some famous stories out there of authors who not only declined to positively blurb a book, but tried to dissuade the publisher from going ahead with publication. Neil Gaiman has a story like this. It also happened to a friend of mine recently with her debut book. Seriously, the publisher asked this big, famous author whose name you would totally recognize to blurb this book and the author wrote back this awful letter on how much she hated the book and that the publisher should cancel it.
Don’t try this at home people.
At any rate, being the requestor is a funny place to be, because you’re essentially begging your friends and acquaintances for the favor of not only reading your book, but saying something nice about it. Or at least compelling. It’s kind of a fun game to read blurbs and discern when the blurber was just trying to think of something positive and interesting to say when “I loved this book!” is simply not a possibility.
Back when Wyoming Trucks, True Love and the Weather Channel came out, I was much bolder about asking. I asked writing teachers and famous authors both. Barbara Kingsolver’s agent wrote me a really lovely message in reply. Mary Karr didn’t bother to answer.
For some reason, I’ve lost some of that brashness now. Maybe I understand better what the big authors’ lives are really like. Marcella was egging me on last night to ask Robin McKinley and I was abashed at even the thought of asking her. I’d feel like a puppy peeing on her shoes.
Actually, given how much attention she lavishes on her Hellhounds, that might be an effective approach.
So, for now I’m hitting up my friends – especially the ones who’ve already read the thing and made nice noises about it. As I screw up the chutzpah, I might see if some others want to read, with an eye towards blurbing.
Who knows? Maybe one day I’ll be good enough to ask someone like Robin.