First Cup of Coffee – May 20, 2022

Exciting events for me today and this weekend – I get to interview Mercedes Lackey! – and more and extended thoughts on building an author platform, what’s most important, and being aware of how others do it.




Transcript
00:02.95
jeffekennedy
Ah, good morning. Everyone this is Jeffe Kennedy author of fantasy romance and romantic fantasy I’m here with my first cup of coffee.

00:31.61
jeffekennedy
Didn’t mean to make that extra loud clang. Ah, but you know what day it is say it with me Friday woo Friday may um, something who knows may none yeah. None nebula weekend yay kicked off with some mentoring last night that was really fun. And um, yeah yesterday was my mom and stepdad’s wedding anniversary fifteenth wedding anniversary of congratulations cannot believe it’s been fifteen years that going to that wedding feels like yesterday and yeah, so they were going to celebrate last night but then turns out that stepdad Dave has an infection in his leg still from that accident. So we had to be on antibiotics. So my David had a good idea. Um, and we had door dash send them dessert from the bakery so that they at least got to have a little treat I thought that was such a great idea feel free to use that. Um, um, so let’s see other things I’ve got I don’t think I even opened up where I am on the let me do that. It’s not going as fast as I want it to. But None is is good I have somewhere in the neighborhood of None None or None words to go? Um, none of you even responded. To me yesterday saying I was going to kill all the characters off. Apparently you guys just like didn’t take me seriously I’m gonna do it I swear ah I almost don’t have to kill them off because they’re all about dead right now. Wouldn’t take much really? So if I’m figuring on that about the last ten thousand words are going to be the epilogues which is what I’m hoping for that means I have like None to None words to save the world.

05:56.15
jeffekennedy
We’ll just see we’ll just see what happens a nebula conference panels are starting Today. No hummer and there’s one I want to watch at 10 my time I’m on 1 at 2 30 you could still register if you want to. Um, be part of the conference programming is great. Lots of good stuff happening tonight I get to interview mercedes Lackey Grand Master very excited about that little hummingbird. So panel at two thirty is about combating misogyny and romance Cecilia Tannis our moderator so that should be great looking forward to that looking forward to doing this reception and interview tonight. Lots of good stuff going on tomorrow award ceremony tomorrow night um I sent the trailer to my friend Megan Mori who is getting married in a couple of weeks that I have to deal with flowers for her wedding which. I really want to do I just um, need to do some dealing on that trying to figure out the best way to do that I know what I want to do I’m just trying to figure out the best acquisition method. So um, yeah. I get to see her next Wednesday she texted this morning and we will go um, scope out the site so I can make my nefarious plans. Ah, and then she will buy me a drink afterwards because she’s awesome vaway I sent her the. Yeah bu award ceremony trailer because she has been um, sort of my what do I want to say not objective ear. But um, she’s the person who is like. That I can tell things too that I could tell the secret things to because she’s not involved right? So you know like when you have an Nda and you don’t disclose stuff. You can’t disclose to you know anyone that where it’s gonna go anywhere but you know. Between her and I it’s the cone of silence on many many things so she knew what I went through and so I sent her the trailer and she said I have 3 words with for you and she did them in a separate text each line Neil fucking gayman amen amen sister

11:25.79
jeffekennedy
so um so yeah right now I’m in that kind of weird limbo state of getting this conference done feeling a little tired getting this book done. Looking very much forward to havingbbing the conference behind us as much as I’m looking forward to having the conference and then I will see what happens. Um, as far as getting this book out getting it finished. Ah what I’m hoping is. That I can like get that ending down today and I don’t know if I’ll work on it any over the weekend I’ll see how I feel see if it’s better for me to decompress or not. But if I can get the ending finished out between today and tomorrow. Or tomorrow Monday and then to a couple of long to sound running out of time month I really need to get that ending done today. Don’t I so that I can then have a couple of days to do my really pound words on those epilogues. Fortunately I know pretty much what those epilogues are going to be I just need to get them done and then have a little time to revise and improve not a lot of time to prove. Maybe I should push this release date I have to figure out what is the last day that I can push that release date.

14:29.77
jeffekennedy
I’m torn on that it would make things easier if I pushed the release date give me a little bit more time to get this proofing done in everything. Um, but then I also feel like maybe I can do it so I’ll figure out what is my. Drop dead day to push that release date and then you know if I do push it’ll be like by a week nothing big so um enough about me. What do you think about me. ah ah I did want to talk a little bit about author pal. Platform stuff because I blogged about it on Wednesday and received quite a few notes about it with people saying that they really needed to hear that so I thought I would talk about it a little bit more on here. Hummingbirds do not worry about platforms and I feel like I said should switch by hanging baskets because this one is so much happier than this one and this one’s really getting battered by the wind is it that I just need to move it in some but it’s symmetrical the way it is. I don’t know or I can move it over there so author platforms not hanging baskets. Ah so. For those of you who did not read the blog post. Although I’ll try remember to link to it if you’re interested. It comes from the term author platform comes from the early 90 s when. The internet was kicking into gear and people really started looking in terms of sales platforms on the internet and and reach and in the beginning author platform really applied to nonfiction books. It was in order to sell a nonfiction book you kind of wanted an author who was a perceived expert in the field a celebrity. Ah you know what? I’m saying um, had a following this. That’s part of why this is related to the early days of the internet because. People gain these followings. It was sort of like um Instagram influencers only with blogging and the early bloggers would gain these followings you know and and I remember you know like there were ones that I would follow every day like um, dous.

19:49.47
jeffekennedy
Don’t even know what she’s doing now haven’t looked at her blog in a long time but they gained these huge followings they had these enormous platform. Well so you have to think about things in terms of the New York people and especially the agents. And editors especially the young and hungry ones who are looking at building their careers and being able to sell the house and the salespeople on publishing a book and. 1 of the things that they want and sometimes I will see um agents in particular um will have in their submission materials tell me about your author platform tell me about your social media platform because what they really want. Is these people who already have none or hundreds of none or none followers already that they can target this book towards and you be say to yourself if you are a I don’t even want to say savvy. Um, but if you are following this line of thought to its logical conclusion and it is something that the newbie authors ask all the time is like well if I am a debut author and I have not yet done anything. How am I supposed to have a platform of readers already and. Is it that what the publishing house should be doing well my child this is one of the things that changed with the internet was these publishing houses figured out that they didn’t necessarily have to do all of that expensive and. Splashing of coffee up for the on themselves. That’s why get for getting worked up that they realized that they could make the authors do this especially because they did have authors coming to them with substantive platforms already right? so. It it really was a major change and and how how the business went about selling books because now they could sell books through social media and they really wanted authors who already had social media platforms. Well. You you can see the catch 22 here right? Ah and so that became the push for many authors to begin establishing their social media presence. You know, have your website have your Facebook page have your Twitter following ah before you even sell that debut book.

25:27.90
jeffekennedy
Because to back up a little bit on what platform is if you are not a celebrity or an Instagram influencer or a noted expert in dog feces bull feces. Ah, then what does it mean for you to have a platform. What what it is is. It’s your reach. It is ah who you can and let me get the exact definition here hang on. Okay I found it. And this is not me this is Jane Friedman’s definition which I believe I paraphrased but I linked to her article on it. She has a really great write up on author platform. It’s in the blog post if you go to that you’ll find it. But um. I am finding hint finding it. Okay, so an author platform is an ability to sell books because of who you are and who you can reach all right? So who you are may not necessarily. Be anything right? If you are not a noted expert in bovine feces. Male bovine feces. Ah, but who you can reach is a different thing now a lot of New York would love to have the person who comes with their ready-made. 0 followers. Whatever but do you have to have this no and the point that I was making in my blog post is the way for fiction authors to reach people is through their stories. And so the best way that you can build your author platform is by writing more writing more books writing more stories ah getting that work out there. That’s the most That’s why that’s why everybody says and I’ve been hearing this for decades now. Eep. And it is true that the very best way to market a book is to write the next book. Ah if you can write a series because writing sequels is great for marketing that none book but the more books you write. And I’m going to add this I didn’t say this in the blog post but this is why I’m always emphasizing craft and improvement over marketing efforts write better books get better at what you’re doing and as you get better. You will reach.

30:59.13
jeffekennedy
More readers as you write the things that move you you will reach the people who are moved by the things that you write. You don’t have to change up the marketing things as much as you need to get those stories out there that will actually reach people that’s. Ah, different kind of reach than the salespeople and marketing people are thinking about but that’s because they are sellers of widgets not creators of stories so something to think about. The other thing to keep in mind is that there are other ways to create reach and that is networking in the community being of service to people being helpful to people. Ah, but also the. The success people know this right? This is not a secret that the more you can build your platform your reach the more it will bleed into everything that you are doing So This is why there are. Members of the writing community who claim to do things out of the goodness of their hearts ah and present company accepted because I really do do things out of the goodness of my heart Actually, that’s not true I mean I wouldn’t do this podcast. Only. The goodness of my heart or only because my mother requires it I do it in part to increase my reach right? It’s It’s a way for me to do that. That’s why we do our social media things right? And that’s why it’s important to do the ones that you enjoy because. The more that you come across authentically the better it is but like somebody who for example, puts on a huge conference for self-published writers and says I don’t make any money off of this. Um, I’m only doing this to help out other self-published writers. Well great, but you know what else they’re doing is they’re increasing their reach even if somebody is not making money off of a thing. It’s because they’re investing in the platform. That will enable them to make money later. So a lot of um I don’t know the success community will will employ that kind of language where they will attempt to legitimize themselves by saying that.

36:25.89
jeffekennedy
They don’t charge for doing a thing that they’re not making money off of it and you know, okay, great, but just because someone isn’t making direct money off of a thing does not mean that they’re not benefiting from the thing. So and I’m not saying that they shouldn’t benefit for it from it but be aware of that because there are those who will do any and everything to draw attention to themselves and including bad behavior. Because in a way that’s why they say that there’s no such thing as bad publicity which isn’t really true, but there is a kernel of truth in that because the more people who know who you are the broader your reach. Bigger your platform so on that note I am gonna go in and get to work I hope that you all have a wonderful Friday a wonderful weekend if I see you at nebula conference say hi to me. It’s totally online but there’s lots of virtual chat rooms and that sort of thing. And I will talk to you all on Monday you all take care bye bye.

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