quail scuffing in the April snow for seed

How Not to Promote Your Book

quail scuffing in the April snow for seedWe’re having a lovely April snowstorm today, which means the quail are here in force, and looking for food. They kick up the snow and gravel with their claws, to get at the dropped seed below the feeder. I took this photo from my office window. They scratch for seed while I scratch for words. It feels very companionable.

So, I realize my title probably brought about ten thousand suggestions to the tip of your tongue. It’s a large, fraught topic. And it’s complicated by the fact that most authors don’t really love self-promotion in the first place. We like tippy-tapping on our keyboards while the peaceful quail peck around outside. Some authors are really good at marketing, but others aren’t so much. Unfortunately this awkwardness can lead to creating the opposite effect of what they’re hoping for. 

They end up driving people away instead of attracting them.

I’m going to focus on one aspect of this syndrome today: the impetuous social media insertion. 

This is what happens:

  1. Author joins Social Media site (this can be any of them)
  2. Author posts intro post saying
    1. Hi!
    2. I’m new here
    3. I don’t know what I’m doing
    4. Normally I don’t have time for this sort of thing
    5. But it’s hit me that my book is coming out so I’m trying to do things like this!
    6. So, any ideas to help me?
  3. [Fill in likely response]

You guys have all seen this before, right? I see it all the time. I saw one like it just this morning, which is what got me brewing on this. 

Let’s break down why I find this problematic.

  1. I’ve said this before, but apparently it bears revisiting. Social Media is social. You join one, it’s like walking into the cafeteria at a new school, carrying your lunch tray and a hopeful smile. Sure you have a right to be there, just like anyone, but that doesn’t guarantee you a seat at any of the tables. Don’t expect the room to stand up and applaud your presence. It’s gonna take a little while to make friends.
  2. Intro posts are never easy. Twitter likes to show us our first tweets and they’re invariably something like, “This is my first tweet. I have no idea what I’m doing.” We’re all in that same boat. It’s awkward when the teacher asks us to stand up and say where we moved from, our hobbies, and how we spent the summer vacation. (Packing and moving, then unpacking. Duh!)
    1. All I can suggest is, keep it to an intro post. Say hi and gracefully retreat from the field. Your next step is making friends, so let that happen naturally.
    2. Well, yes, but that’s fine to say as much. Honesty is good.
    3. Okay, authenticity is good, too. But maybe don’t dwell on this. The old hands probably already figured this out. Nobody expects you to know where your classroom is. Just ask for directions. Don’t keep apologizing.
    4. Whoa! So, right off the bat you’re telling me that your time is more valuable than mine. Because you’re talking to a vast room full of people who’ve decided this thing IS worth their time. Because we all understand that it’s not about how much time you have, it’s about how you choose to devote your time. WE ALL HAVE THE SAME AMOUNT OF TIME. Nobody gets extra portions of time for good behavior. We can only control how we portion out that time. By saying this, an author is essentially saying, “this thing that you do was never important enough to me before, but now it is and I’m asking you to give me your time and attention.”
    5. Aha! And now we know your motivation. It’s not really that this social thing we do is suddenly interesting to you. Essentially you’ve told me that you’re interested in being my friend ONLY because you think I might be helpful in selling your book. Can you imagine doing this in real life? Picture sitting down at the lunch table with nothing but your books on your tray and saying, “Hi! Normally I have better ways to spend my time than eating lunch like you people, but today I thought I’d come sit with you, be all friendly, and see if you’ll buy or help me sell my books.” I don’t think that would go over well.
    6. And now you want me to offer ideas for you? Well, yes, social networking is a great place to get this kind of help – I advocate for that all the time. But you don’t get to just walk up to the food co-op and help yourself, right? You have to put in the time and effort. By suggesting that people should jump to offer you ideas and support, having done nothing for them before, you come across as a special snowflake. This is especially true when you’re talking to a bunch of other authors. People who are also  invested in selling their books. 
    7. [Fill in likely response]
  3. My likely response in this scenario? It’s super easy to delete, ignore, scroll past, unfollow, unfriend, you name it. MUCH easier than devoting my time and energy. There will be some people, ones who are undoubtedly kinder, more patient, and more generous than I, who will offer help. But – wow – when it’s so simple to delete, forget, and move on? That’s gonna happen a lot. 

The book gets forgotten before it’s found in these scenarios. Social media takes an investment of time and good will. Even then it can go wrong. But at least we can try to put our best foot forward. 

And, yes – you can always come sit at my lunch table, but not if you only want to talk about your books, okay?

Early Stages – Who Should Help You Plot?

In keeping with our story-writing theme – last week we talked about how much space to give to the denouement – our topic at the SFF Seven this week focuses on the Early Stages of Plot Development. Do we work alone, with critique partner, developmental editor, or in a round-table group.

 

My answer is that this has changed dramatically for me over the course of my writing career – and it can vary by book. Plus, just recently I’ve done something Totally New, which isn’t even on that list. Come on over to find out what that is!

New Fantasy Romance!

Hey everyone! I have a special treat for you today. No, not a new fantasy romance from me – though I’m working on it! But my good friend Veronica Scott has taken a break from her stellar science-fiction romances and brought a new fantasy romance into the world for our delighted consumption.

I’m happy to have her guest post here today. Take it away, Veronica!

*  *  *

Thank you so much for having my as your guest today! And congratulations on the RWA RITA nomination for Pages of the Mind, one of my favorite books.

Before we get to the exclusive excerpt, a bit of background about my new release, The Captive Shifter (Magic of Claddare Book 1. This novel is my first foray into writing fantasy romance, featuring witches and shifters in an alternate world. I actually wrote the kernel of the story back in 2010, as my first attempt to sit down and seriously aim for publication, versus ‘just’ telling stories for myself and my family to enjoy. Along the way, I got sidetracked from this manuscript by a submission call from Carina Press for romances set in the ancient world and ended up publishing Priestess of the Nile with them. That book had paranormal and fantasy elements and sent me down a path of writing more stories in the Gods of Egypt series (no relation to the awesomely awful movie of the same name!). At the same time I self-published my first science fiction romance novel and really found a home in the SFR world. So much so I’ve concentrated primarily on that genre ever since, with a few forays to ancient Egypt along the way.

But The Captive Shifter was always there in the back of my mind because I really loved the characters, Kyler the leopard shifter and Caitlyn the witch. Periodically I’d return to working on the story and had sent it to my freelance editors, so by this year it was 90% ready to go. When my current SFR novel experienced schedule delays in editing, I thought this was my perfect moment to finish the final edits on Shifter, get a gorgeous cover from Fiona Jayde and see if readers might enjoy my venture into fantasy romance. I have all kinds of sequels lined up in my head, depending on whether there’s a demand from anyone other than myself to know more about the magical world of Claddare and its people.

The story:

Concealing her own considerable magical powers, Caitlyn enters the service of the northern Witch Queen masquerading as a simple healer. Under order from her goddess, she’s searching for a magical gem stolen long ago from her own people, believed to be hidden in the massive castle. The task is daunting but Caitlyn is sure she can locate the gem and escape, bringing the prize back to the temple where it belongs. Until she meets the captive shifter and her loyalties become dangerously divided.

In payment for her past services to his people, Kyler the leopard shifter has entered into a life of servitude far from his forest home, allowing the Witch Queen to tap his magic to power her ever darker spells. Factions at Court are threatening to turn the Queen to the Shadow. Her increasing demands for magic will cut short his nearly immortal lifespan. Kyler’s resigned to his fate until the day he crosses paths with the new arrival, whose secrets and magic entice and attract both man and leopard. Has he met his mate at last?

The Queen will never willingly release him from captivity. Caitlyn’s goddess refuses to grant her any delay in accomplishing her own task. Can they locate the magical gem, fight the Shadow and win free of the Witch Queen to earn the right to be together?

The excerpt – Cailyn’s first experience with how magic is practiced in the Witch Queen’s city and how Kyler the Shifter is required to lend his support to the spell casting. As a man, he lies drugged in the center of the altar sands:

The princesses began a new chant, slowly dancing around the altar counterclockwise. Power sparked and flared, spewing purple and red starbursts in the air. The apprentices sang a capella, weaving a counterpoint to the song. Caitlyn mouthed the words, not giving them voice, certainly adding no magic. Hot anger suffused her entire body, watching Kyler used as a source of power for the purposes of others. Her heart hammered in her chest so hard she was amazed no one heard the pounding.

Fists tightly clenched, she closed her eyes, launching a mental search for him in the dreamspace, almost without realizing she’d done it.

The room, the smells and the overpowering chants faded from her consciousness.

Silence.

She was standing in a small forest clearing. Long tail thrashing side to side, an agitated leopard paced at the far side of the glade. The huge cat raised its head and yowled, then resumed patrolling the tree line. Apparently scenting her arrival, the leopard spun, hunkering close to the ground, snarling, the great green eyes locked on her.

Caitlyn retreated one instinctive step as the cat stalked her, belly low to the ground.

“Kyler,” she said barely above a whisper. The cat paused for a moment, ears twitching before creeping closer. Trying to master her fear, Caitlyn shut her eyes, despite the predator stalking her. I don’t need to be afraid of Kyler.  Having gotten her emotions under control, she opened her eyes to find the leopard crouched at her feet, gazing at her. She reached out with one shaking hand and the cat pushed to meet her fingers, positioning its head for her to rub. She scratched behind one black velvet ear and under the chin, rewarded by a rumbling purr.

A storm raged in the forest and lightning flashed in the skies. Winds howled through the trees over her head but no breeze wafted through the clearing, no rain fell. The ground shook with a particularly loud blast of thunder. Ears flattened, the leopard snarled at the sky, prowling away from Caitlyn as if seeking escape, yet always circling to her side sooner or later. Finally, the beast flung itself on the mossy earth, panting.

She knelt beside him, stroking the velvet ears. Caitlyn murmured comforting words while the leopard closed its eyes and burrowed closer to her, laying his head in her lap, wrapping the great forepaws around her, deadly claws sheathed.

She realized he was shivering. Small growls worked their way from his throat.

“You’re not alone, I’m here,” she said quietly. She continued to stroke the cat’s plush fur, admiring the velvet spots in the pale gray coat, tracing them with her fingertip. She kept one eye on the lightning and the swirls of power filling the air. After each crash of thunder the edge of the clearing shrunk closer.

“Queen Margred takes too much,” Caitlyn said, enraged beyond all reason on his behalf. “You’ll die if she keeps this up.” She gazed into the leopard’s glowing emerald eyes. The cat blinked first. “No spell of hers is worth your death.”

There was an iridescent shimmer in the air, like a thousand dragonfly wings, and vibration under her hands. She watched as the leopard faded, shifted, changed—until the man lay on his side, with his head in her lap and his arms curled to hold her in a tight embrace.

“I don’t care if she kills me,” he said, flat, cold. “At least then my captivity will end. Death equals freedom.”

Caitlyn didn’t know what to say to such despair.

 

Book’s Availability

I don’t do pre-orders (because I’ve heard too many horror stories) but you can sign up for my newsletter or follow the blog, follow me on Amazon – but you can be sure I’ll be tweeting and talking about the novel on social media when it’s available! I won’t be keeping it a secret LOL. The book will be available on all major ebook retail sites as of April 3rd and the buy links will be added to this post on my blog: https://veronicascott.wordpress.com/2017/03/23/cover-reveal-the-captive-shifter/

Author Bio and Links:

Best Selling Science Fiction, Fantasy & Paranormal Romance author and “SciFi Encounters” columnist for the USA Today Happy Ever After blog, Veronica Scott grew up in a house with a library as its heart. Dad loved science fiction, Mom loved ancient history and Veronica thought there needed to be more romance in everything. When she ran out of books to read, she started writing her own stories.

Seven time winner of the SFR Galaxy Award, as well as a National Excellence in Romance Fiction Award, Veronica is also the proud recipient of a NASA Exceptional Service Medal relating to her former day job, not her romances! She recently was honored to read the part of Star Trek Crew Member in the audiobook production of Harlan Ellison’s “The City On the Edge of Forever.”

Blog: https://veronicascott.wordpress.com/

Twitter:  https://twitter.com/vscotttheauthor

Facebook:  https://www.facebook.com/pages/Veronica-Scott/177217415659637?ref=hl

 

Sarah Younger and Jeffe Kennedy at RWA 2016

At Last: My Big News!

Sarah Younger and Jeffe Kennedy at RWA 2016So, I’ve been making vague remarks about big changes in my writing career life. More than I thought, because a number of people have asked me about it! But there were Reasons I couldn’t say until today.

The NEWS:

I’m moving to a new agent and agency!

As of today I’ll be represented by Sarah Younger of the Nancy Yost Literary Agency. I’m super excited about this move. Sarah just celebrated her 80th deal (which just happened to be a fabulous one for my wonderful friend, Grace Draven). She’s also just a lovely person all around – and not just because she loves my books! Here’s us at the Harlequin Ball in San Diego last summer (2016), at the RWA annual conference, long before either of us had an inkling we might work together. 

What’s funny is – and you longtime readers will particularly appreciate this – Sarah read and loved PETALS & THORNS way back when I published it under my Jennifer Paris pseudonym. Let me tell you, finding an agent who’s read your books for pleasure is a fantastic feeling. She really groks what I write and I think we’re going to make an amazing team.

So, as of today I’m bidding a fond farewell to Fuse Literary. I notified them and my previous agent, Connor Goldsmith, back at the end of February that I’d be making this change. My agency agreement with Fuse (like many), required a 30-day notice to wind up business with them. I will always appreciate what Fuse and Connor have done for me. Agency partner Laurie McLean really worked hard to find a place for me in the agency after my first agent (Pam Howell) left. (For those who don’t know, an author signs with a literary agency, not an individual agent, so if an agent leaves the agency, the author has the option of following them to the new agency or staying put and working with a new agent.) In the end, I approached Sarah about moving my work in a new direction. I liked what she had to say and was hugely gratified that she offered to represent me when I asked. 

Big changes like this never seem to be easy, even for the person who initiates them. The last month of conversations and logistics have been surprisingly emotional for me. It’s kind of like filing for divorce and planning a wedding to someone new, all in the space of 30 days. 

Plus there was that whole RITA finalist thing in the middle. 

All good things, but – WOW! – I’ll be happy to settle into a steady, quiet routine again. ~fans self with hankie~

So, stay tuned for news. Exciting days ahead!

Writing the Denouement – What’s the Right Amount of Wrap-up?

RITA Finalist in Paranormal Romance for THE PAGES OF THE MIND

So… this is *MY* big news this week. How about you all?

Tee hee hee!

Yeah, okay, I’m still in a daze, totally gobsmacked, and running about in this kind of gleeful haze where I whisper to myself, “My fantasy romance, THE PAGES OF THE MIND, finaled in Paranormal Romance in RWA’s RITA® awards!!!”

To unpack that a little, for those not familiar, RWA is Romance Writers of America and the RITA Award® is our premiere award for published books in the romance genre. (There’s also the Golden Heart, for unpublished works.) Because romance is an enormous umbrella with many subgenres, there are thirteen categories. “Paranormal Romance” is basically all science fiction or fantasy style stories with romance in the story arc. Yeah, it’s a polyglot of a subgenre, but there you are. With entries capped at 2,000, and every entry read and ranked by five judges, it’s a tremendous effort. It’s basically the Academy Awards for romance authors. The winners will be announced at the very glam awards ceremony at the Annual Conference, which will be in Orlando this year, July 22-29.

Okay! Moving on…

Our topic this week on the SFF Seven is on story structure, specifically asking the SFF Seven about the Denouement: How long do you spend wrapping up a novel? Come on over for my take

Sorcerous Moons in Print!

The first three Sorcerous Moons books are now out in print!

For the die hard print lovers among you, we’ve bundled together books 1-3 of Sorcerous Moons into a hard copy edition! That’s Lonen’s War, Oria’s Gambit and The Tides of Bàra all in one place, plus the first chapter of The Forests of Dru. It’s a little pricey, because PRINT, but it should make for a nice keepsake.

Or gifts! Makes a great doorstop for that non-reader you’ve been trying to convince to try my books. 😉

And yes, book 5 is coming soooooooon….