How to Switch Up that Filter Bubble – and Why You Should

Under ContractHard to believe that my third Falling Under book, UNDER CONTRACT, comes out in less than a month! Let me know if you’d like a review copy or want to be part of the blog tour.

A few months ago I made a deliberate effort to switch up my filter bubble. If you don’t know what that is, Eli Pariser gave a great TED Talk about it, which really opened my eyes to the problem. Essentially, social media is both deliberately and accidentally pruning the information we see. Facebook promotes both the people it thinks we interact with most and what stories they want us to see. When we search on Google, the results are tailored to where we are, what we usually look at and, again, what they want us to see. On Twitter, I use lists to do my own pruning, so I can manage the flow of information. I have the people I follow sorted into groups like Friends, Writing Friends, Writing Community, Readers, Agents/Editors, and so forth. I have the columns for each list set up in the order I most want to see them – Direct messages is on the farthest left, then Notifications, Mentions, Friends, etc.

I sometimes switch people in and out of lists, but I’d kept the same order for a long time. Until last February when I went to the Coastal Magic Convention. (Speaking of which – I’m going again next year and it’s one of the most fun, relaxed and reader/author friendly conventions ever. Registration opens June 30. You can like the Facebook page to keep abreast of updates.)

At that time, the movie version of Fifty Shades of Grey was about to come out. Predictably, my timelines were full of criticism for the books, the author, the social/political implications and, in anticipation, the movie. A lot of authors and publishing industry folks have mad hate for all of these things, for myriad reasons. They cite bad writing a lot. Many people want to upvote “good” romance, erotica and BDSM in its place. If you looked at my typical feed alone, you’d be mystified that this franchise is at all successful. Pretty much everyone in that particular bubble hates on it.

So, imagine my surprise at going to this reader convention where pretty much everyone THERE was excitedly talking up the movie. They could not wait. No one said anything about bad writing or social/political implications. They loved the books, the author and, in anticipation, the movie. One gal mentioned to me that 25 book bloggers had been selected to attend the premier, she referenced it offhand, by way of telling me a story about the contest to select them. I said I’d had no idea about that. (And how smart of the movie studio, huh?) She gave me a funny look and said, “What rock have you been under?”

My filter bubble one.

It was such a relief to hear from the readers, to hear their pure love for the books instead of the relentless criticism. And isn’t that what I need to hear about, as an author? I want to know what the READERS want, not what other authors think.

So, I deliberately switched things up. I moved my Twitter columns around, varying which columns sit in my most-looked-at positions. On Facebook, I made a point of looking up people I don’t see in my feed much and interacting with them – particularly readers and book bloggers – so they’d get promoted in my feed.

And it worked!

Yesterday, one of my author friends – who is a bestie, so she’s always high in my feed – commented that she was bummed about all the hate in *her* timeline for the new Fifty Shades book, Grey. It’s essentially the same story as the first book, but told from Grey’s point of view. I had not seen much of the hate! I’d been seeing excitement from readers as they snapped up the book on release day, devoured it, and happily discussed.

Total win – because what the readers love is what I want to know about.

Happy weekend everyone!

3 Replies to “How to Switch Up that Filter Bubble – and Why You Should”

  1. What a great thing!! Well, maybe not the whole Grey stuff, but putting a more positive spin on your social media sites is great. I’ve really started to mute folks whom I mostly love, but tend to get too ranty all the time. If that’s what you want from social media, great… but not me. I want the more positive experience!

    1. I don’t have much of a horse in that race. I read the first book – well before the hype, so I had no expectations – and enjoyed it. I have no interest in reading Grey, but no hate, either. I’m just a big fan of people reading the books they want to read! An amen to muting the ranty folks. But I do try to maintain contact with reasonable folks I disagree with, just to have that balance.

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