I’ve been noticing something interesting since Sapphire came out. One word titles suck for tracking.
Not that I don’t love that title – I do. It was my title all along and Carina let me keep it. It matches the cover nicely (or vice-versa) and reflects a crucial aspect of the story itself. Now, it was counter-productive in a way I didn’t expect because I now have to change the title of my novel coming out in July, formerly known as Obsidian.
I know, I know – me and my one-word precious and semi-precious gem titles. I don’t know what my damage is there. At any rate, Carina said I should retitle Obsidian, because it would sound like a sequel to Sapphire. Since the novel is a totally different story, genre and heat-level, there’s no case for that. I saw their point, brainstormed a list of titles and we’ll see what the marketing team decides.
I’m interested to see what they decide on.
And I hope it’s better for tracking.
See, I have Google alerts set up for mentions of my titles. And Twitter columns set up for those searches. Correction – I have Twitter columns set up to watch for “Petals and Thorns” and “Feeding the Vampire,” but I only lasted about a week with the “Sapphire” column. Seriously. Do you know how many mentions there are of Kate Middleton’s sapphire ring? Or of some credit card? There’s also a Gentleman’s Club (which apparently markets ALL THE TIME), a fancy mall in Istanbul, a watch, a “nettop” computer and a surprising number of people celebrating their 65th wedding anniversaries.
In short – finding mentions of my book is like wandering through a supermodel convention hoping someone will tell you you’re pretty.
Just ain’t gonna happen.
Not to mention that there just happens to be a kind of famous author named Sapphire who hogs all the Amazon searches.
So, I’m extracting a lesson from this one. I know we don’t always have control of our titles, but so far, everyone I know at least gets to send a suggested list. I wonder how people with even more common one-word titles like “Fallen” or “Fated” do. I would think it’s even worse. (Though, for the record, “Twilight” totally rocks the Google search at this point.)
So my whole list of really fab one-word titles? Eh. Send those to circular file #13.